Corporate Culture ( Vision Mission, Values - 869 Words

Corporate Culture (Vision, Mission, Values) CoxHealth’s Mission is to improve the health of the communities we serve through quality health care, education research. CoxHealth’s Vision is to be the best for those who need them. CoxHealth’s Values are Safety, Compassion, Respect Integrity. The vision of CoxHealth to be the best for their patients is disseminated through the organization effectively as the careforce at CoxHealth is comprised of employees, physicians, and volunteers who are united by the common goal of providing their patients (and their families) the best experience possible. The employees are inspired by this vision and they believe in this vision/mission statement to care for their patients. The CEO of the organization, Mr. Steve Edwards also stressed on this vision/ mission statement and values while delivering his speech for the new employee orientation. The vision/ mission statement guides day-to-day operations of the organization and the employees are constantly made aware of the fact that they have to be â€Å"always† available for their patients. Employees are shown the â€Å"Culture of Always† video at Employee forums in which they are shown how to be always available for their patients. The leadership of the organization also str esses on the importance of quality health care for the patients by keeping the employees informed about the latest quality standards. Also education is stressed throughout the organization by offering education about the latestShow MoreRelatedThe Myths : Learning Navigate The Rough Seas Of Ethics1039 Words   |  5 Pagesacross cultures. There is a blurring of the difference between the necessity of having the correct etiquette in a foreign culture as opposed to pursuing the correct ethics. Cultural relativism and individual subjectivism give rise to the notion that cultural tolerance is of greater import than doing the right thing. The final myth enumerated is that businesses exist merely to extract profit for their shareholders. Kusyk has recommended that corporates employ instruments such as mission and value statementsRead MoreSouthwest Airlines Organizational Culture770 Words   |  4 Pages Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture â€Å"goofiness†, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Southwest believes that a happy employee will create a happy customer, and will create loyal customers. Mr. Kelleher effectively implemented its style, culture and emphasis on quality in the daily actives at Southwest (SmithRead MoreA Reflective Plan For Fishing Technologies Pty Ltd1643 Words   |  7 Pagesidea to include details of the location, industry, and marketing segments for the product initiative. Following this includes the business vision and mission statements, both with objectives aligned towards the businesses future outlook. It then entails a list of business goals developed for the company’s achievement, and directly reflect with the vision and mission of the company. After a ddressing these initial processes, is a detailed analysis for the leadership style that is suitable to adopt, explainingRead MoreA Reflective Plan For Fishing Technologies Pty Ltd1699 Words   |  7 Pagesdetails of the location, industry, and marketing segments for the product initiative. Following this includes the business vision and mission statements, both with objectives aligned towards the businesses future outlook. It then entails a list of business goals developed for the company’s achievement, and with direct reflection to the Fishing Technologies vision and mission. After addressing these initial processes, is a detailed analysis of the leadership style that is best suitable to adopt, explainingRead MoreBsb Inc: Pizza Wars Come to Campus1570 Words   |  7 Pages1. What is Apples vision and mission statements? Answer : Apples Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strivesRead MoreSouthwest Airlines: Business Analysis1484 Words   |  6 PagesAbstract In this paper we analyze the 2011 Southwest airline annual and then major an in-depth analysis of its mission and vision. The analysis of how its performance is linked to its mission and vision is also carried out. This is then followed by how its corporate goals are tied to its mission and vision. This paper then presents a competitive and market analysis with the aim of determining the companys strengths and weaknesses. A recommendation on the most appropriate strategy for the maximizationRead MoreThe Structure And Culture At The Coca Cola Company1000 Words   |  4 Pagesis to research the structure and culture at the Coca-Cola Company. Culture Coca-Cola inclusive workplace culture consists of seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. Coca-Cola Company central promise is its values, which are to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference. Coca-Cola Company has a diversified workplace culture that includes programs to attractRead MoreCorporate Social Responsibility And Sustainability Essay1563 Words   |  7 PagesContents †¢ Summery †¢ Vision or Mission statement †¢ Values of the organisation †¢ Corporate Social Responsibility/Sustainability †¢ SMART analysis †¢ Conclusions †¢ Reference list Summery This assessment is about analysing the management of two different companies Macquarie group of services and David Jones. Both got many similarities and differences between their organisational structure and management. They also work with a vision in market from many years. There values and aims are prettyRead MoreLeadership Effectiveness: Style and Ethics800 Words   |  4 PagesEffectiveness: Style and Ethics Culture is a powerful force in organizations. Leaders must build and share a vision with followers which is ripe for the culture and current climate. Leaders must also recognize when an organization’s culture no longer supports the mission. Target Corporate Target is a corporate pillar in Minneapolis, Minnesota. Target’s mission is, â€Å"to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptionalRead MoreStrategic Plan, Part I1235 Words   |  5 Pagesthe business vision, mission, and values in determining its strategic direction and: âž ¢ Define the business, products or services, and customers by developing a mission statement. Ensure that the businesses are differentiating its product and service. âž ¢ Create a vision for the organization that clearly demonstrates its decision on what the business want to become in the future âž ¢ Define the guiding principles of values for the business considering the topics of culture, social responsibility

Beatrice and Benedick as a Couple in William Shakespeares...

Beatrice and Benedick as a Couple in William Shakespeares Much Ado About Nothing Much Ado About Nothing is a Shakespeare play set in Mecina. It is a comedy, about Don Pedro and his friends. The play focuses on the relationships of the characters, especially that of Beatrice/Benedick and Claudio/Hero. The two romances follow two different ideas, one an average romance in Shakespeares day, the other a not so average romance. Beatrice and Benedicks history together is made clear from the start, when Beatrice tells the messenger bringing news of Benedicks return, that he is no less than a stuffed man, implying that he is very full of himself. This shows right from the start that any romance†¦show more content†¦This all happens in the first scene, so their relationship is established from the beginning. Hero and Claudios relationship gets established near the beginning as well. However, this one is much more simple. Claudio comments on how the world cannot buy a jewel as great as Hero, and after Don Pedro woos her for him they are set to get married, without any serious problems. The two main relationships the play focuses on are now set, and the two audiences have different views on them. For an audience today to see Hero and Claudio decide to get married so simply would be boring. However, a Shakespearian audience would see this relationship as ordinary, and not be bothered that it was so simple. Although Beatrice and Benedick are not yet shown as in love, a Shakespearian audience would not have thought it usual for a woman like Beatrice to be speaking as she was about Benedick. However, today it is perfectly normal for Beatrice to be talking like she is, so at the moment, the two relationships are more satisfying to the different audiences. Beatrice and Benedicks relationship has another problem. They both like to use their wit and intelligence to try and outsmart people, and mainly themselves. Because of this they are constantly going to be trying to outsmart the other, and thisShow MoreRelatedWilliam Shakespeares Much Ado About Nothing Essay1441 Words   |  6 PagesWilliam Shakespeares Much Ado About Nothing Much Ado About Nothing was written in the years 1598-9 and was know for its genre, which is a classic comedy. The comedy of ‘Much Ado About Nothing’ derives from the characters themselves and the manners of the society in which they live. Language is a significant part of the play and the plot ‘Much Ado About Nothing’ has a large use of prose. Benedick and Beatrice are the main examples of male and female rivalry. Read MoreWilliam Shakespeare s Much Ado About Nothing1317 Words   |  6 PagesMuch to Do About Noting Deceit is the act of concealing or misrepresenting the truth. Deceit plays an important role in the plot of Shakespeare’s play Much Ado about Nothing. It also has a large influence on the relationships of the play. Much Ado about Nothing is a play written by William Shakespeare who is widely considered the greatest dramatist of all time. William Shakespeare was baptized on April 26, 1564, in Stratford-upon-Avon, England. From roughly 1594 onward he was an important memberRead MoreCourtship in Much Ado About Nothing by William Shakespeare Essay1323 Words   |  6 PagesCourtship in Much Ado About Nothing by William Shakespeare The themes of love, marriage and courtship are an important part of Much Ado about nothing; they are presented in a way that reflects the attitudes of the society at that time. I will explore the different attitudes of modern audiences and Shakespeares audience towards these themes in the play. The two examples of relationships I have chosen are Beatrice and Benedicks and Hero and Claudios. This is becauseRead MoreDeciet and Trickery in Shakespeare ´s Much Ado About Nothing Essay730 Words   |  3 Pages Deceit and trickery play a huge part in the play Much Ado About Nothing by William Shakespeare. Deception is a key theme in the play, it also moves the plot along. Trickery and deception is used in the love stories of couples Hero and Claudio, and Benedick and Beatrice, with opposite results. This play demonstrates two different kinds of deceit: the kind whose only purpose is to cause trouble, and the kind that is used to form a good outcome. In the relationship of Hero and Claudio, deceptionRead More Much Ado About Nothing Essay: An Exploration of Conformity925 Words   |  4 PagesMuch Ado About Nothing as an Exploration of Conformity       In Shakespeares Much Ado About Nothing, Beatrice and Benedict rant about marriage for most of the beginning of the play, while Claudio raves about how wonderful it will be being married to Hero.   Yet in the end, Claudio exchanges his marriage to Hero for an opportunity to bash her in public, while Beatrice and Benedick marry despite that they were mortal enemies for most of the first three acts.   How did the situation swing aroundRead MoreThe Portrayal of Benedick and Beatrice in William Shakespeares Much Ado About Nothing702 Words   |  3 PagesThe Portrayal of Benedick and Beatrice in William Shakespeares Much Ado About Nothing At the beginning of William Shakespeares play Much Ado About Nothing he portrays Beatrice and Benedick as two argumentative young people. However he also portrays them as being attracted to each other, this becomes clear because the first thing Beatrice says in the play is I pray you, is Signor Mountanto returnd from the wars or no? She is talking about Benedick asking the messengerRead MoreCharacter Analysis Of Much Ado About Nothing, By William Shakespeare1247 Words   |  5 PagesAround the world, Shakespeares works are read and analysed. His plays are sorted into four categories: Comedies, Histories, Tragedies and Romances. â€Å"Much Ado About Nothing†, by William Shakespeare, demonstrates the characteristics recurrent in elizabethan tragedies, despite being considered a comedy. These significant elements include: a villain, death, and a tragic love story. To begin, a Shakespearean villain is stereotyped as: an outsider, someone who feels the need for revenge, and someoneRead MoreWilliam Shakespeare s Much Ado About Nothing1285 Words   |  6 PagesMuch Ado About Nothing, is a comedic play by William Shakespeare thought to have been written in 1598 and 1599, as Shakespeare was approaching the middle of his career. (Wikipedia) This timeless play is generally considered one of Shakespeare’s best comedies, because it combines a cheerful mood with an intricate series of deceptions and miscommunications. It’s known for its hilarity, honor, shame and court politics. Shakespeare depicts different kinds of loving relationships- romantic love, familyRead More Problematic Marriage in Much Ado About Nothing Essay910 Words   |  4 PagesQuestioning Marriage in Much Ado About Nothing       Much Ado About Nothing raises many important issues concerning the institution of marriage. Perhaps Shakespeares purpose in writing this play was to question the existing approach to relationships and marriage. Shakespeare reveals the faults of the process through the characters of Hero and Claudio and also Heros father, Leonato. Shakespeare also may be suggesting an alternative approach to marriage and relationships through the charactersRead More William Shakespeares Much Ado About Nothing Essay1155 Words   |  5 PagesWilliam Shakespeares Much Ado About Nothing   Ã‚  Ã‚  Ã‚  Ã‚  In the play Much Ado About Nothing, William Shakespeare describes how a person can do a lot of things out of nothing. There are four main characters in this play that find a lot to do about stupid things and it can make things very difficult. The main characters are: Benedick, Claudio, Beatrice, and Hero. Shakespeare explains the roles of these four different characters and how relationships work. Its amazing what he knew 400 years ago about

Long Days Journey Significance of Fog Essay Example For Students

Long Days Journey Significance of Fog Essay Long Days Journey: The Significance of Fog (8)A Long Days Journey Into Night, by Eugene ONeill, is a deeply autobiographical play. His life was rampant with confusion and addictions in his family. Each character in this play has a profound resemblance, and draws parallels and connections with a member of his own family. The long journey that the title of the play refers to is a journey into his past. Fog is a recurring metaphor in the play; it is a physical presence even before it becomes a crucial symbol of the familys impenetrable confusion. It is referred to in the text as well as stage directions in this play. It sets the mood for the play in all its somber hues. He uses the fog outside the house as an atmospheric element that has an ominous presence throughout this play. His parents and the surroundings that he grew up in were tainted by broken dreams, lies, disease, past issues, alcoholism and drug addiction. There was this web of darkness and fogginess that encased his life an d past that is portrayed in this play as well as others by ONeill. The symbolic implications of fog in the play are descriptive of the struggle in the minds of this deeply conflicted family. The significance of fog in ONeills writing can be examined in two forms. The first is what type of emblematic quality does the fog provide in this play, and the second is what are other plays in which ONeill has used fog in a similar way. This play takes place through an entire day where the climate mirrors the mood of the family. The play begins at 8:30 in the morning with a trace of fog in the air, and concludes sometime after midnight, with the house foghorn. (Brustein 1020). The intensity of the fog continuously increases throughout the day, directly correlating to the murkiness in the household. The familys mood significantly intensifies with the intensity of the fog. There are copious connections between the life of the fog and that of the Tyrone family. All throughout the play there is a conflict between past vs. present, truth vs. lies, and addiction vs. sobriety. This family lives amidst a haze of denial and as the fog gets thicker, they continue to get further lost. The fog has a polarity that directly relates to Mary, the mood changing from sunny cheer over Marys apparent recovery to gloomy despair over her new descent into hell (Brustein 1020). The fog is first mentioned when Tyrone says, Its too fine a morning to waste indoors arguing. Take a look outside the window, Mary. Theres no fog in the harbor. Im sure the spell of it weve had is over (ONeill 736). The introductory image establishes the fog as both the intermediary and a symbol of Marys addiction. The fog is easily identifiable as Marys morphine high, representative of her cloudy mental state. Mary sinks back into her addiction as the night falls and slowly regresses further away from reality and her family. The fog signifies the state of mind that she is in. Fog has a dense and opaque quality that creates low visibility and blocks out the sun. The fog described in the stage directions is as a white curtain drawn down outside the windows (ONeill 773). Mary tells Cathleen how she loves the fog, which can be interpreted as her love for the morphine that removes her from any type of coherence. Mary was on a path to recovery and now has slowly lapsed into her state of addiction once again. She likes this state because It hides you from the world and the world from you. No one can find or touch you any more (ONeill 773). For Mary, this fog is representative as an alternative or refuge from reality. Her relapse into addition causes clouds her judgment and impairs her sight. She can hide herself in the fog so that her family can be oblivious to her addiction. Mary, however, is not alone among the fog people the three men also have their reasons for withdrawing into night (Brustein 1021). Each of these men is haunted by his individual past and this phrase fog people alludes to their state of intoxication. There is a hazy fog in their disposition constantly. The fog clouds and impairs their judgment throughout the play; blocking communic ation and slowly distancing a once close family. Tyrone, when he was younger, showed promise as a brilliant actor. He wasted his talent by committing to a lead role in a commercial play, never optimizing his full potential. He got stuck in a stereotypical role, making him famous but eventually a nothing. He turned to alcohol and drank heavily. His dreams were lost and he often regretted his life decisions when in a drunken stupor. It was as if the fog had thickened and he lost his dreams in them. Jamie, a Might-Have-Been (Brustein 1021), had great potential, but wasted it all and now frequents whores. He is a hopeless alcoholic, and even though he possesses great talent, will never tap into it. And loves lastly, Edmund, who shares a close relationship with the fog. To Edmund it works both as a loss of memory and as a memory of loss. He is slowly being taken over by consumption, and as the fog thickens, his health deteriorates. Like Mary, he finds refuge in the fog in the middle of t he night. Edmund says The fog was where I wanted to beThats what I wanted to be alone with myself in another world where truth is untrue and life can hide from itself (ONeill 796). .uc2ebc0d8b411faf3f1331cb40ce01eef , .uc2ebc0d8b411faf3f1331cb40ce01eef .postImageUrl , .uc2ebc0d8b411faf3f1331cb40ce01eef .centered-text-area { min-height: 80px; position: relative; } .uc2ebc0d8b411faf3f1331cb40ce01eef , .uc2ebc0d8b411faf3f1331cb40ce01eef:hover , .uc2ebc0d8b411faf3f1331cb40ce01eef:visited , .uc2ebc0d8b411faf3f1331cb40ce01eef:active { border:0!important; } .uc2ebc0d8b411faf3f1331cb40ce01eef .clearfix:after { content: ""; display: table; clear: both; } .uc2ebc0d8b411faf3f1331cb40ce01eef { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc2ebc0d8b411faf3f1331cb40ce01eef:active , .uc2ebc0d8b411faf3f1331cb40ce01eef:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc2ebc0d8b411faf3f1331cb40ce01eef .centered-text-area { width: 100%; position: relative ; } .uc2ebc0d8b411faf3f1331cb40ce01eef .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc2ebc0d8b411faf3f1331cb40ce01eef .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc2ebc0d8b411faf3f1331cb40ce01eef .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc2ebc0d8b411faf3f1331cb40ce01eef:hover .ctaButton { background-color: #34495E!important; } .uc2ebc0d8b411faf3f1331cb40ce01eef .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc2ebc0d8b411faf3f1331cb40ce01eef .uc2ebc0d8b411faf3f1331cb40ce01eef-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc2ebc0d8b411faf3f1331cb40ce01eef:after { content: ""; display: block; clear: both; } READ: Priest And Chaplain Essay This play told the tragic story of his life and his dysfunctional family. The family was lost and while so much importance is placed on Marys addiction the men fail to see their own dependencies. The fog is so thick that this family has lost its way in a fog of morphine, liquor and lies. The imagery of fog in the play really depicts the level that the characters are at in the play and their relationship with truth. Their individual level of intoxication connects each member in the family and the fog allows them to escape in their own private way. The fog is dense which prevents them from being able to see their past. It hinders their visibility an d aids in their denial. People easily lose their way in fog, just as they do in life. The foghorn in this play, acts as the only reminder of real life. This family has lost its way in life as if they have gotten lost in the fog. The foghorn is something that thrusts Mary back to reality. It keeps her up all night like her conscience, eating away at her soul. ONeills extensive stage directions reveal Marys emotional reaction to the statements made by those around her. She is self-conscious at the signs that her husband and sons are watching her for recurrent signs of her addiction. She states dreamily to Cathleen in the play that she loves the fog but hates the foghorn. The fog acted like a buffer that insulated Mary from the pain around her and from her past. The foghorn was a harsh, obnoxious reminder of her reality. Its the foghorn I hate. It wont let you alone. It keeps reminding you, and warning you, and calling you back (ONeill 773). The foghorn, parallel to being Marys reminde r, is also a warning to Marys family against her addiction. Her family is in denial and wants to act as if she is normal. It is Edmund who says something about her addiction Its pretty hard to take at time, having a dope fiend for a mother! (ONeill 788). Just then the foghorn and ships bells are heard. Edmund expresses the idea that the fog is an escape from reality when he says, The fog is where I wanted to be. (ONeill 795). He is expressing his confusion and is lost when he talks about how the fog hides the house. He substitutes himself for the house drawing a parallel between the two. Edmund feels remote and disconnected from his environment and his family cannot read what he is experiencing. Edmund seems like he has almost given up and he yearns to belong even if its in another world (795). He uses the fog and sea as metaphors of how close he feels to his solitude. As if I was a ghost belonging to the fog, and the fog was the ghost of the sea. It felt to damned peaceful to be nothing more than the ghost within the ghost (ONeill 796). Edmund experiences this oneness with nature. He is mentally in a state of fogginess and only sometimes has moments of clarity. Edmunds sense of self is lost. So much energy in invested in this morbid and depressing web of denial and addiction that he loses a part of his soul forever. The fog is used in so many various ways as imagery and with significance as though filling the spaces between clarities. The fog is created out of pain in order to dilute clarity. The individuals in this play needed to escape themselves but didnt succeed. ONeill expresses the same fear of truth and uses the imagery of fog in The Iceman Cometh. The Iceman Cometh is written in the same time period as Long Days Journey Into Night, and is a parallel in the struggle of the past vs. present. The use of the fog imagery is not as direct in this play, but there are subtle mentions of fog in the play, such as the gray subdued light of early morning in a narrow street (ONeill 660). This grayness is almost identical to the morning that the Tyrone family experiences after being awakened by the foghorns. Both stories spell the gloom and dreariness of these characters and their lives. The imagery of fog wasnt as prominent in the rest of his plays. .uf288ba1a6ca39ea85f95b183dc1468cd , .uf288ba1a6ca39ea85f95b183dc1468cd .postImageUrl , .uf288ba1a6ca39ea85f95b183dc1468cd .centered-text-area { min-height: 80px; position: relative; } .uf288ba1a6ca39ea85f95b183dc1468cd , .uf288ba1a6ca39ea85f95b183dc1468cd:hover , .uf288ba1a6ca39ea85f95b183dc1468cd:visited , .uf288ba1a6ca39ea85f95b183dc1468cd:active { border:0!important; } .uf288ba1a6ca39ea85f95b183dc1468cd .clearfix:after { content: ""; display: table; clear: both; } .uf288ba1a6ca39ea85f95b183dc1468cd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf288ba1a6ca39ea85f95b183dc1468cd:active , .uf288ba1a6ca39ea85f95b183dc1468cd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf288ba1a6ca39ea85f95b183dc1468cd .centered-text-area { width: 100%; position: relative ; } .uf288ba1a6ca39ea85f95b183dc1468cd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf288ba1a6ca39ea85f95b183dc1468cd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf288ba1a6ca39ea85f95b183dc1468cd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf288ba1a6ca39ea85f95b183dc1468cd:hover .ctaButton { background-color: #34495E!important; } .uf288ba1a6ca39ea85f95b183dc1468cd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf288ba1a6ca39ea85f95b183dc1468cd .uf288ba1a6ca39ea85f95b183dc1468cd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf288ba1a6ca39ea85f95b183dc1468cd:after { content: ""; display: block; clear: both; } READ: Israel Exile Period EssayONeill had a great amount of turmoil in his life and the Long Days Journey Into Night story reflected perfectly the fogginess and daze he lived through. His dark life experiences have given him a rich, emotionally charged place, from which to write. The fog serves as a tool to paint the dreary picture and symbolize this darkness through his plays.

Corporate Social Responsibility in Business Practices

Question: Discuss about the Corporate Social Responsibility in Business Practices. Answer: Introduction: Corporate social responsibility is becoming one of the standard business practices carried in modern business organization. It builds an overall business reputation that plays an important role in achieving a sustainable growth. CSR strategy is one of the crucial components of a companys competitive strategy which is led by the firm itself. Various policies and procedure are used to integrate social, environmental and ethical and human rights which form the core strategy of any business organization (Navi, 2012). The overall aim of a company is to achieve a positive impact on the society while maximizing the value for the owners. It is defined by the European Commission as the responsibility of an organization for its impact on the society. Corporate social responsibility is not defined by the money spend on the charity by the organization but the overall involvement of the organization in improving the quality of life. Corporate responsibility has developed significantly in the inte rnational business organization (Cadbury, 2006). Research has shown that CSR has become a mainstream activity in most of the organizations. The private organization has a mounting impact over the workforce, clientele, society, stakeholders and the environment. It has become evident that the organizations have to make certain amount of contribution towards the society. This will not only help in developing a positive image of the company but has a long term effect on the future revenue generation (VASAN, 2005). The organizations can make contribution towards their wealth and towards the overall wealth of the community through CSR activities. Ethics of multi-national companies involve moral values. Some of the activities carried out by the organizations are not ethically strong. Most of the organizations focus on making profit. Business ethics is a bigger issue due to involvement of large number of people (Luo and Bhattacharya, 2006). Ethics at workplace has become one of the important concepts in an organization to increase the overall productivity. Unethical actions done by the employees are harmful for the growth of the organization (McWilliams, Siegel and Wright, 2006). Modern organizations are becoming more aware about the social responsibility and ethics at workplace. Business forms an essential part of the society within which they are operating. Mangers are aware that long term prosperity depends upon the sustained relationship with the broad range of people. Intelligent organization understands that an organization cannot perform well if it does not work under the cooperation with the society. Majority of organizations has imbibed a structured corporate governance system to monitor the organization. Consumers have multiple expectations from the organization which is creating responsibility in order to create accountable business conduct (Kotler and Lee, 2008). The organization has a responsibility towards the shareholders. They are answerable to the shareholders for past actions. Corporate responsibility has attained a great place in the mission of the company. Shareholder expects an improved performance for which CSR practices are given special preference. Corporate social responsibility has enhanced the vision of the organization in terms of attainment of goals. The complex goals can easily be attained if company adheres to the governance structure. It is essential to take into record the social responsibility into the daily course while carrying out routine activities. Proponents stated that long term profits increase considerably if a company follows CSR functions whereas critics argue that CSR activities causes unnecessary burden on the organization (Becker-Olsen, Cudmore and Hill, 2006). Critics questioned the lofty expenditure made in the name of the company is sometimes used in a wrongful manner to meet the heavy unrealistic goals. It is used by the organization these days to cover up the expenditure. Sociologist finds CSR as a form of capitalist legitimacy and points out that it is a form of social movement followed by the organization to transform the corporate powers into a business model. It is seen as a risk management device by the researchers which is been used to cover up the flaws (Carroll and Shabana, 2010). Innovation is a huge benefit for the organization in terms of corporate social responsibility. Marketing sustainability has become a strategy to imply in general course of action. Sustainability is one of the important parts which add value to organization in achieving a consistent growth. Organizations are switching on utilizing innovative model of work that will help in attainment of goals and objectives (Vogel, 2007). The organizations have started imbibing innovating culture into their routine functions. It has helped them to attain long term objectives. Majority of organizations are using eco friendly product instead of harmful chemicals. This has helped building strong reputation. Organization like Unilever has recently launched a hair conditioner using less of water. Innovation s is important for an organization to achieve goals through sustainable development (Sen, Bhattacharya and Korschun, 2006). This not only provide with an opportunity to improve public image but to creat e awareness among public. Companies are becoming consumer centric and seeking for opportunities that are in their favor. It is been seen that consumers are becoming more aware about the product ingredients and invest on those products that are following sustainable model. This provides an opportunity to the research and development department to develop ways to set an example before public (Mohr and Webb, 2005). Companies are looking for ways to reduce the cost in order to spend on the other activities. Cost saving is necessary for an organization to develop a sustainable environment. Investment in cist saving program is important in a way to promote motive of CSR practices. Incorporating cost saving model has helped in establishing an evident example before public. Monitoring cost saving techniques will help in accomplishing the desired goals (Blowfield, 2005). This has helped in exhibiting a positive image in front of public. A company which is exhibiting a cost saving plan in their activities has helped in managing the long term goals whereas CSR practice is not only applicable for the limited time period. Cost saving helps the organization to put forward an example for the society. The primary focus of CSR activities is to set an example in front of the society. Major companies across the globe are focusing on reducing the cost in order to create awareness in the eyes of people. CSR prac tice has become one of the important parameter to add value to the organization (Carroll, 2015). CSR practices helps in creating Brand differentiation. People are following those companies who have imbibed CSR in their routine. It is necessary to create a product differentiation in order to attain distinguished targets. It is seen that those companies which are following CSR model are distinguished from the other companies. On a long run it has become important for every multinational organization to create a distinguished model. Starbucks has created an exemplary model of corporate governance through its CSR model (Habisch, Jonker, Wegner and Schmidpeter, 2005). This has not only created brand awareness among customers but this also helps in attainment of desired goals on a long run. This not only include taking into account of environment friendly activities but also includes various social activities. Globalization has led to integration of worlds economy. Every organization is looking forward to compete against each other. Corporate responsibility is gaining importance in to days global business scenario. Foreign brands are setting differential goal through their corporate governance model. Brands are investing on improving their public image through incorporating the CSR model mentioned in their mission. This has become relevant in recent years where large companies have allocated a seriate budget to pursue CSR activities (Werther and Chandler, 2010). Timely review Of CSR model is conducted by the companies in order to create a dignified image. Multinational companies are consistently focusing on implementing the plan into their functions which has helped the companies to achieve long term targets. CSR activities are based on the Long-term thinking and create awareness among stakeholders. This has helped the company to achieve a sustainable growth for a longer time period. CSR has helped the organization to overcome the difficult situation to establish a brand name. Long term focus on the CSR functions is necessary to establish a trust with the customers. An organization can only survive if they have a better CSR culture in their value. Setting of long term goals is necessary for the company in achieving desired goals. Business ethics and values have become important to work in an efficient manner. This will enhance the overall productivity of the organization. Excessive utilization of resources has created a burden on the environment, in order to manage the damages it has become evident to implant CSR activities. This has a long term impact on the image of the brand. Certain companies are using CSR as a tool to improve their image in the eyes of society. People are becoming more aware about the companys strategies and buying products of that company which are following an efficient CSR plan. Customer engagement is necessary for achieving desired results. Engaging customers will enhance the overall opportunities for the organization. Even customers want to participate in the organizations who are constantly working for the society. Different companies are engaging customers in the activities by carrying out different functions for the benefit of the organization and the society. Employee engagement is necessary for attaining long term growth. Sustainable results can only be achieved if the employees of the organization are happy. Employees are the asset of the organization and it is essential to involve them in decision making process. It has become necessary to involve every individual employee by considering efforts which are essential to achieve a desired growth. Employees satisfaction should be considered well before making policies. This is necessary for a business organization to consider the efforts of every individual before framing the policies... this is necessary for the long term survival of the company in order to manage the activities in a systematic manner. Corporate responsibility is necessary to be taken care in order to manage various activities that affect a consistent growth. Beyond CSR if a company invests in building their reputation it will benefit them for a longer time period. It is evident that those companies which are making consi stent investment in the CSR. This will help in attaining better performance than the overall market. Effective planning of CSR will help in better recovery of stock price. This will help in achieving revenues for achieving success on long run. CSR helps in attaining differential goals which will cause success in acquiring desired growth. It is observed that involving employees in the Social responsibility function has helped in attainment of sustainable growth. The above mentioned companies are declared as The Top 10 brands in the 2016 Global Retrace 100 report. It is evident that the success of these eminent organizations is cased due to their contribution towards the society. Understanding the basic needs of the society will help the organization to attain desired goals. Most of the companies have incorporated the model in order to achieve a sustainable growth (Zerk, 2006). Corporate social responsibility has a long way to go create a positive word of mouth for the organization in whole. It is a proven fact that doing something for the society will help in achieving desired growth and will ensure long term growth. It plays a crucial role in making the image of the brand popular not only in front of competitors but also in media. Moreover CSR creates a positive image among the customers which serve the long term motive of the organization. People develop a positive feeling for the brand which takes social responsibility through investing on charity programmes. CSR activities dont require much investment but helps in gaining publicity. Majority of organizations are investing for the cause that requires special global attention in order to grab support from people. CSR will help in gaining brand recognition and it will help in creating brand recognition. People will trust the brand and soon it will help in creating a positive brand image. Hence in todays s cenario with a cut throat competition it has become important to chase targets and handling the pressure at the workplace. References Becker-Olsen, K.L., Cudmore, B.A. and Hill, R.P., 2006. The impact of perceived corporate social responsibility on consumer behavior.Journal of business research,59(1), pp.46-53. Blowfield, M., 2005. Corporate Social Responsibility: reinventing the meaning of development?.International Affairs,81(3), pp.515-524. Cadbury, A., 2006. Corporate social responsibility.Twenty-First Century Society,1(1), pp.5-21. Carroll, A.B. and Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice.International journal of management reviews,12(1), pp.85-105. Carroll, A.B., 2015. Corporate social responsibility.Organizational Dynamics,44, pp.87-96. Habisch, A., Jonker, J., Wegner, M. and Schmidpeter, R. eds., 2005.Corporate social responsibility across Europe. Springer Science Business Media. Harris,A.,2016. The Importance of Corporate Social Responsibility for your Business Image.IMAGE. Available at: https://www.kcdpr.com/the-importance-of-corporate-social-responsibility-for-your-business-image/ Accessed on: 30 December 2016 Kotler, P. and Lee, N., 2008.Corporate social responsibility: Doing the most good for your company and your cause. John Wiley Sons. Luo, X. and Bhattacharya, C.B., 2006. Corporate social responsibility, customer satisfaction, and market value. Journal of marketing, 70(4), pp.1-18. McWilliams, A., Siegel, D.S. and Wright, P.M., 2006. Corporate social responsibility: Strategic implications.Journal of management studies,43(1), pp.1-18. Mohr, L.A. and Webb, D.J., 2005. The effects of corporate social responsibility and price on consumer responses.Journal of Consumer Affairs,39(1), pp.121-147. Navi, S.T., 2012. Corporate social responsibility. Sen, S., Bhattacharya, C.B. and Korschun, D., 2006. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment.Journal of the Academy of Marketing science,34(2), pp.158-166. VASAN, M., 2005. Corporate social responsibility. Vogel, D., 2007.The market for virtue: The potential and limits of corporate social responsibility. Brookings Institution Press. Werther Jr, W.B. and Chandler, D., 2010.Strategic corporate social responsibility: Stakeholders in a global environment. Sage Publications. Zerk, J.A., 2006.Multinationals and corporate social responsibility: Limitations and opportunities in international law(Vol. 48). Cambridge University Press.

Character Identity in the Taming of the Shrew Essay Example

Character Identity in the Taming of the Shrew Essay If something walks like a duck, quacks like a duck, and acts like a duck, is it a duck? Probably, but what if this duck is really Just a confused chicken? At this point, the question of Identity comes Into play. Is the chicken then considered a duck because its actions all point towards that of the distinctive aquatic bird? Or does the chickens actual reality as a chicken, Its feathery DNA, matter more In this discussion? Identity In The Taming of the Shrew acts the same way. Haltingly the nature of Identity, Shakespeare uses the story of Christopher Julys taming and its counterpart, Skates aiming, to show that appearance becomes reality. Ultimately, the characters in The Taming of the Shrew blur the lines between reality and illusion, making them one and the same. In the beginning of the play, the small part of dialogue concerning Christopher Sly shows the phenomenon of illusion becoming reality. A rich lord abducts Sly, a drunken beggar, and plays a trick on him: What think you, if he were Rapped In sweet clothes, rings put upon his fingers, a most delicious banquet by his bed Would not the beggar then forget himself? (Shakespeare, Taming of the Shrew, Mind. 1. 33-37). When Sly awakens In an unfamiliar setting, he questions the truth of his predicament, but eventually, he wholeheartedly accepts the Illusion that [he Is] a lord indeed, and not a tinker nor Christopher Sly (Mind. 2. 68-69). Because Sly sees that he possesses all the characteristics of a lord ? fine clothes, dedicated servants, a noble wife ? he immediately accepts the facade. We will write a custom essay sample on Character Identity in the Taming of the Shrew specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Character Identity in the Taming of the Shrew specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Character Identity in the Taming of the Shrew specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When he accepts his pseudo-nobility, Julys paradigm of his own reality shifts completely. He notices that he possesses all the characteristics off lord and adjusts his own identity accordingly: he becomes the lord. Initially, the changes in Sly are merely superficial; he gains obedient servants, nice clothes, and delicious food. Nothing about his personality should change, but It does. Not only does Sly state his belief In his nobility, but he also exhibits changes In his language, demonstrating the sincerity of his personality change. Critic Joseph Tate cites the fact that Sly form of speaking changes from prose, indicating a peasant, to blank verse, traditionally a form of speech used by poets and playwrights for aristocratic speech (106). Christopher Julys [rise] to verse and into nobility indicates that a real change occurs n Julys perception of himself and, therefore, in his actual Identity (106). Still the question remains: is Sly a true lord or Just an overdressed, indulged peasant tricked by a cruel, bored aristocrat? Shakespearean treatment of Sly story makes it seem as though he remains a lord. Introduced to Sly at the start, the audience naturally waits for his storyline to be continued, but Shakespeare never finishes It. Sly appears for the final time at the end of the first scene of act 1, and In this appearance, he merely complements the play Itself (1. 1. 243-44). This unfinished plot vice serves as a purposeful reminder that Illusion has become reality ? that Sly illusory nobility becomes actual nobility. Supporting this claim, Tate points out that Wendell ten plays plot Implies Tanat snatchers assume Ana seen Lugholes easily, inductions incompleteness proposes the opposite(Tate 107). Sly never return[s] to a world of stable identities and stays eternally as a lord (107). The implication that Christopher Sly becomes a lord and stays one indelibly within the play supports the idea that his identity changes permanently on the basis of appearance; the chicken as evolved into a duck. Immediately after Sly final line, Epithetic bursts on stage, establishing his identity as a bossy, violent, and outgoing young man. Although Epithetic never disguises his personality or intentions, his act of taming Kate contributes an additional example of how illusion and appearance becomes the reality of a situation. Epithetic, in an effort to tame Kate, devises a scheme in which he describes her behavior contradictory to what she actually does. For instance, Say that she rail, why then [he would tell] her plain she sings as sweetly as a nightingale. Say that she frown, [he would say] she looks as clear as morning roses (2. 1. 166- 69). His ruse transforms Skates identity from the shrewish spinster seen at the beginning into the dutiful wife whose speech at the end of the play indicates her new-built virtue and obedience (5. 2. 122). She is even respectful to her husband, to the point of calling him sir (5. 2. 105). Cecil C. Sermons proposes that Pedicurists method [of taming] is to suppose or assume qualities in [Kate] that no one else Suspects. What he assumes as apparently false turns out to be startlingly true (19). Therefore, Kate eventually becomes what Epithetic presents her as. Although at first Pedicurists descriptions of Kate seem only like his way to kill [her] with kindness (4. 1 . 181), his treatment [steadily unfolds to show] her really fine qualities: patience, practical good sense, a capacity for humor, and finally obedience, all of which she comes gradually to manifest in a spirit (Sermons 19). In the end, Kate turns into the modest Dove Epithetic claims her to be, demonstrating again that illusion has become reality (2. 1. 289). Kate, the shrew and eponymous character of the play, raises the most questions bout the reality of appearance. The most obvious question about Kate is whether she is truly tamed at the very end of the play. A less common, but equally interesting question is whether Kate is, in reality, a shrew. Are her bad attitude and violent tendencies only armor that Kate dons to protect herself from vulnerability and rejection? Perhaps. Several instances in the play imply that Kate is, in fact, gentler than she initially appears: the fact that Kate cries when Epithetic is late to the wedding; her allowance of her marriage to Epithetic in the first place; and her moieties reasonable pleas to Epithetic at the beginning of their marriage. These subtle details, however, become lost within the prominent examples of Skates fiery temper: yelling at her suitor; tying up her sister Bianca; and smashing an instrument over her tutors head, to name a few. Does it matter if her shrewish nature is merely armor? If everyone that has ever met Kate agrees that she is a shrew, even calling her Katherine the curse, then it does not really make a difference if it is a charade (1. 2. 121). Therefore, Skates relatives and neighbors define her identity, instead of Kate defining herself by how she feels. By believing that Katherine is a shrew [her community] makes near one, Decease Tanat Is ten only student position lately allow] her (Cooker 145). Because of the unpleasant outward appearance she gives off, Skates armor becomes a reality, regardless of what she feels inside. The last question of appearance versus reality is probably the most critical and common question of the play: is Kate really tamed? Well, she appears to be. At the end of the play in act 5, she obeys Epithetic, responding to his summons, unlike the other two wives. Her father seems to genuinely believe that she is changed as she had never been (5. 2. 119). She even gives a seemingly scolding speech to the other two wives, preaching the belief that thy husband is thy lord, thy life, thy keeper, / Thy head, thy sovereign (5. 2. 150-51). Although no critic and certainly no undergraduate dabbler in Shakespeare can say for sure the sincerity of Skates taming, I believe that many elements of the play combine to give a clearer perspective on this question. Christopher Sly story, a parallel in both situation and location within the play, paves the way for Skates reversal of personality. Sly identity transformation not only exhibits the nature of appearance becoming reality, but also leads the way for Skates complete reversal of identity from headstrong shrew to obedient wife in the final act of the play. By creating perfectly parallel circumstances, not only in situation, but also in location within the play, Shakespeare draws attention to the theme of illusion becoming reality, and perhaps even prepares the audience for the legitimacy of Skates transformation. Shakespeare manages to answer the question of the duck. If something has all the heartsickness of something else, it actually becomes, in all practical ways, that something else. He says that appearance is reality, or at least, it is the only reality that matters. Because of the analysis of Shakespearean use of Christopher Sly, Pedicurists deception in taming, and Skates actual nature as a shrew, the dominant question of the play grows clearer: whether or not Kate truly alters her thinking and personality to become tamed. Because of Shakespearean treatment of the rest of the play, it becomes evident that Skates illusion becomes the reality of her situation, and she, in all practical sense of the word, is tamed

Planning an Integrated Marketing Communications Campaign

Planning an Integrated Marketing Communications Campaign Situation Analysis Athletic footwear industry is very much concentrated (Eric 2006). The industry consists of a large number of smaller and segmented players. One of the key characteristics which define the industry is the purpose and price of the shoes. However, there is a given degree of overlap amongst the various shoe categories especially with regard to casual wear and performance shoes.Advertising We will write a custom coursework sample on Planning an Integrated Marketing Communications Campaign specifically for you for only $16.05 $11/page Learn More For example, a considerable proportion of individuals wear athletic shoes in non-athletic settings. This is an indication that there is a potential for an increment in the size of the market for athletic shoes. Currently, large firms dominate the athletic shoe industry account for 95% of the entire market while small firms account for only 5%. Some of the key competitor s in the industry includes Adidas, Nike, Reebok, Puma, Skechers, Van, K-Swiss, Asics, Saucony and New Balance (Eric 2006). Nike Incorporation is the leading firm within the athletic footwear industry. The firm deals with designing and marketing various a variety of athletic footwear. Nike Air Max is one of the leading athletic footwear produced by the company. The product is effectively designed to appeal the consumer. Nike Air Max has an air cushioning and an innovative foam cushioning. This makes it to be effective with regard to impact absorbing. A thin plate is sandwiched between the cushioning systems to ensure effective support of the feet (Loscher 2006). The price of a pair of Nike Air Max shoes varies from $ 99 to $149 for men while ladies shoes range from $99 to $ 119 (Loscher 2006). A significant proportion of consumers consider Nike Air Max to be of high quality and stylish. In 2004, Nike had a market share of 42% as illustrated in the pie chart below. The lucrative nature of the industry in relation to p rofitability has led to a large number of investors venturing the industry. The resultant effect has been an increment in the degree of rivalry. The high degree of rivalry has had a negative effect on the firm as it is evident in the reduction in its market share. In order to attain a high competitive advantage, firms in the athletic footwear industry are adopting various market positioning strategies. One of these strategies relate to formation of mergers and acquisition. For example, in 2003, Nike Incorporation acquired Converse Company.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This was followed by the Reebok and Adidas merge in 2005 (Fried, Shapiro Deschriver 2007). Currently, Nike Incorporation has a market share of 33% of the entire global footwear industry (Cuizon 2009). Company Market share (%) Nike 42 Adidas 27 Puma 6 Reebok 12 New Balance 5 Asi cs 1 K-Swiss 2 Saucony 1 Vans 1 Sketchers 3 The success of a firm in the global market is dependent on a number of macroeconomic factors. These relate to both internal and externla environment. The key external enviroments relate to political, economic, social and technological environment. Political analysis The United States government has developed and implemented effective policies which have played a significant role in the success of Nike athletic brands (Eric 2006). Some of these policies relate to low interest rates, economic stability such as taxation policies and ensuring stability in the currency. This has enabled Nike’s athletic footwear products to be competitive internationally. Economic analyis The athletic footwear industry was adversely affected by the global economic recession. The table below gives an illustration of the change in sales during the period ranging from 2007 to 2009 in the United States. Percentage change on the basis of dollar volume sales Percentage change 2007-2008 Percentage change 2008-2009 Total athletic footwear -3.2 -1.4 Girl’s -5.9 0.6 Boy’s -4.6 1 Men’s 0.4 3.0 Women’s 6.4 0.6 Infant -13.3 -4.8 From the table, it is evident that there was a significant reduction in sales in 2008 compared to 2009. The total sales reduced by 3.2% in 2008 and by 1.4% in 2009 (Boyle 2010). As a result of the 2007 global economic recession, the firm experienced a reduction in its sales which persisted to 2009 as a result of reduction in consumer purchases. The firm’s cost of operation was further driven up by the economic crisis in Asia considering the fact that the firm manufacures its products in Asia.Advertising We will write a custom coursework sample on Planning an Integrated Marketing Communications Campaign specifically for you for only $16.05 $11/page Learn More Social analysis Currently, there is a shift in the consumption behavi or amongst the consumers. One of the major trends relate to increased health consciousness. As a result, there has been a significant increase in the number of individuals joining fitness clubs (Eric 2006). The change in consumption behavior has led into an upward shift in demand for various fitness products such as shoes and apparels. This presents a feasible business opportunity for Nike Incorporation to exploit through marketing of Nike Air Max. This arises from the fact that Nike Air Max is specially designed to ensure comfort and flexibility of the consumer. Technology analysis In the 21st century, there has been an increment in the rate of technological innovation. This has led into transformation of businesses in various economic sectors (Eric 2006). In an effort to attain a high competitive advantage, Nike Incorporation has integrated information technology in its operation. Some of the areas in which this has been applied relate to production, marketing and distribution. Wi th regard to marketing, this has been achieved through incorporation of Marketing Information Systems. This has enabled the firm to attain a high competitive edge compared to its competitors. Internal Analysis SWOT analysis Strengths High competitiveness through effective sponsoring of sports especially athletics. Effective operation via adoption of a lean organization strategy. Nike Incorporation own buildings or manufacturing workers. This enables the firm to be flexible in its production processes. The firm has a strong research and development team which enables the firm to be innovative. The firm has attained publicity globally thus enabling it to market its products effectively on a global scale. Weaknesses Despite the fact that the firm has diversified its products, athletic footwear products are the major source of income. This means that the firm’s strength is vulnerable if its market share of footwear products is eroded. The firm has been greatly criticized o ver incidences of underpayment, child labor and overworking its employees. Opportunities There is a high probability of Nike improving its market share through new product development. The firm can increase its profitability by venturing into new market segments such as selling Jewelry and sunglasses. High probability of developing its business internationally by venturing into markets in emerging economies such as China. Threats Considering the fact that the company operates on an international scale, the firm is exposed to numerous risks such as exchange rate fluctuations and economic recession which may lead into loss. Athletic footwear industry is very competitive. Competitors are increasingly developing products aimed at capturing a proportion of Nike’s market share. Consumers have become very price sensitive. Objectives Communication objectives Varey (2002) posits that the success of every firm is dependent on the effectiveness with which the firm has estab lished a relationship with the consumers. Currently, there has been an increment in the degree of similarity amongst various product categories with regard to performance, design and price which are the core benefits sought by the consumers. As a result, it has become vital for firm’s to draw consumer’s attention. One of the ways through which this can be achieved is by marketing communication (Egan 2007). According to Masterman and Wood (2006), setting communication objective is vital in the marketing communication process. This arises from the fact that objectives act as keystone upon which the firm sets the direction and limits of the strategic decisions.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Considering the competitive nature of the industry, Nike Incorporation intends to increases awareness of its Nike Air Max with a margin of 25% within a period of one year. Awareness of Nike Air Max will be made across consumers of varying demographics. In order to attain this, the firm intends to create intense awareness of its Nike Air Max shoe. Some of the key consideration in the communication process is to create global awareness amongst potential consumers on the characteristics of the Nike Air Max. Through effective communication, it will be possible for the firm to influence consumers in their decision making process. This arises from the fact that the communication will not only be informative but also persuasive. Market share Through communication, the firm intends to increase the size of its overall market share from its current level of 33% to 50% within a period of one year. According to the latest report released in August 2010, Nike had a market share of 62% amongst th e athletics footwear products (Nike Sneaker 2010). Through its Nike Air Max market communication campaign, the firm intends to increase its market share with a margin of 20%. This will be achieved by selling the product to new customer categories and by venturing into new markets. The firm also intends to increase the volume of its Nike Air Max athletic shoes with a margin of 15% within two months. Effect on Competition It is the firm’s objective to attain a high competitive edge with regard to creating product awareness. The firm intends to be ranked as the most effective with regard to brand promotion. As a result of brand promotion, the firm will be able to communicate to the consumers on the benefits associated with consuming the product. In addition, it will be possible for the firm to influence consumers’ attitude towards Nike Air Max. Marketing communication will ensure that consumers associate the product with high value which will play a significant role in re ducing the intensity of competition that Nike Air Max is currently facing from other athletics footwear products. According to O’Guinn, Allen and Semenik (2008), effective brand promotion through market communication campaign can result into consumers developing confidence that they are receiving value for their money. Target The success of a market communication process is dependent on the effectiveness with which the right audience have been identified (Shah 2009). The target audience refers to whom the firm intends to communicate to (Jobber 2007). In marketing communication planning, various audiences are identified depending on the target markets. Identifying the target audience is vital in market communication process. This arises from the fact that the proper identification of the target audience has a direct impact on the effectiveness of the marketing communication. Considering the fact that marketing communication planning is aimed at stimulating sales of a particula r product, selecting the target audience is paramount in influencing the consumers’ decision making process (Kodish Pettegrew 2008). For example, in a family setting, the father has an upper hand in making decision regarding the purchase of electronic products. This means that firms marketing electronic products would consider the father as the core target audience (Shah 2009). To be effective in targeting the audience, various descriptive variables should be put into consideration. Some of the variables relate to demographics, lifestyle, geographics and psychographics. In addition, benefit sought and usage as the core behavioral variables should also be put into consideration (Koekemoer Bird 2004). In marketing Nike Air Max, Nike Incorporation uses both genders (male and female) in identifying its target audience. This has enabled the firm to design and develop Nike Air Max footwear which meets the demand of the customers of varying ages. Apart from using demographic varia bles in targeting its audience for Nike Air Max, Nike Incorporation also targets consumers who are style conscious. In the process of targeting, developing and marketing Nike Air Max, the firm’s marketing department also puts greater emphasis on consumers who consider enhancing their image. The change in consumer behavior presents a feasible market opportunity considering the fact that the change is not only amongst the non athletics consumers but also athletic consumers. Nike Incorporation has also incorporated institutional consumers such as athletic clubs as a part of its target audience. Developing the strategy In order for Nike Incorporation to be effective in marketing Nike Air Max, the firm’s management team has incorporated the concept of Integrated Marketing Communication (IMC) (Pickton Broderick 2005). Decision to incorporate IMC arose from the fact that the firm intends to create awareness of Nike Air Max to diverse customer categories. In its IMC strategy, Nike Incorporation has integrated both traditional and emerging market communication strategies. Some of the traditional market communication strategies that the firm’s management team has considered incorporating include advertising, public relations, sales promotion and direct marketing. According to O’Guin, Allen and Semenik (2008) advertising creates value in a product by instilling a positive perception amongst the consumers. In its advertising strategy, the firm has makes use of various mediums such as television, radio and use of print media such as magazines and newspapers. Outdoor advertising is also used through incorporation of billboards which are strategically located. The firm uses the simple and catchy ‘Just do it’ slogan and the Nike Swoosh in all its advertisements. Use of the logo and the slogan has contributed towards the consumers developing a positive attitude towards Nike Air Max. According to Cashmore (2009), the swoosh logo has ove r the years been associated with victory. Considering the fact that the firm targets institutional consumers as part of its core customers, the firm’s management team has integrated direct marketing so as to be effective in marketing Nike Air Max amongst these consumers. Through direct marketing, Nike Incorporation marketing department is able to identify and develop a relationship with the institution’s decision making unit thus influencing its decision making process. In an effort to develop a positive public image, Nike Incorporation has integrated public relations. This is achieved through sponsoring various sports. In marketing Nike Air Max brand, Nike Incorporation has integrated the concept of sports sponsorship. According Arnis and Cornwell (2005), Nike Incorporation has been able to venture into new markets through sports sponsorship. For example, in an effort to venture the Australian market, Nike sponsored Shane Warne who is a national cricketer. This enable d the firm to develop an affiliation with the Austrian culture hence creating an edge in marketing its products in Australia. Sales promotion in form of price and quantity discounts is also integrated in marketing Nike Air Max. In order to create product awareness to a large number of customers, Nike Incorporation has integrated emerging market communication technologies (Doren, Fechner Green 2000). Some of these tools include use of the internet marketing through inclusion of Nike Air Max in the firm’s website. In addition, the firm has also incorporated social communication networks such as Facebook, Twitter, MySpace and You Tube. The firm will also enter into a contract with search engines such as Google and Yahoo. Through the contract, the firm will be able to post Nike Air Max in the search engine. Use of search engines and social communication networks will enable a wide number of consumers to be informed about Nike Air Max. Budget To ensure the success of the marketin g communication campaign, the firm’s management team has set a substantial amount of money in its marketing budget. The table below gives an illustration of the estimated cost. Cost item Amount in $ Advertising -Print media (Newspaper, Magazines, Bill boards) Athletics sponsorship 500,000 Internet marketing (use of Google and Yahoo) 450,000 Social networks (YouTube,Facebook,Twitter,MySpace) 1,000,000 Estimated cost 1,950,000 Evaluation Over the past three years, Nike Incorporation has experienced an increment in its net income. The firm’s financial year ends on 31st May every year. During the 2008-2009 financial years, the firm witnessed a reduction in its net income as a result of its financial year. However, this trend was negated during its 2009-201 financial year. The table below gives an illustration of the firm’s financial performance over the past four years. All figures are in million dollars. Item 2010 2009 2008 2007 Total a sales r evenue $ 19,014. 0 19,176.1 18,627.0 16,325.9 Total cost of revenue 10,213.6 , 10,571.7 10,239.6 9,165.4 Gross profit 8,800.4 8,604.4 8,387.4 7,160.5 Operating Income 2,516.9 1,956.5 2,502.9 2,199.9 Net Profit before profit 2,516.9 1,956.5 2,502.9 2,199.9 Income tax 610.2 469.8 619.5 708.4 Net Profit after tax 1,906.7 1,486.7 1,883.4 1,491.5 Upon implementing the market communication campaign, the firm’s management team will conduct continuous evaluation on its effectiveness. Considering the fact that it is challenging to measure communication, the firm’s marketing department will evaluate the changes in its sales revenue. This will aid in the determination of whether the campaign is successful with regard to sales enhancement. Reference List Arnis, J. Cornwell, B., 2005. Global sports sponsorship. London: Berg Publishers. Boyle, B., 2010. NPD reports on athletic footwear and sports apparel market. ( Online). Available at: npd.com/press/releases/press_1 00310.html . Cashmore, E., 2010. Making sense of sports. New York: Taylor and Francis. Cuizon, G., 2009. Marketing audit of Nike’s strategies. PEST analysis of Nike. Web. Available at: suite101.com/content/marketing-audit-of-nikes-strategies-a94402 . Doren, D., Fechner, D. Green, K. 2000. Promotional strategies on the World Wide Web.  Journal of Marketing Communications. Vol. 6, issue 1 pp. 21-35. Egan, John, 2007. Marketing Communications. London: Thomson Learning Eric, C., 2006. Athletic footwear: industry analysis. Massachusetts: Tufts University. Fried, G., Shapiro, S. Deschriver, T., 2007. Sports finance. London: Human Kinetics. Jobber, D., 2007. Principles and practice of marketing. Berkshire: McGraw-Hill Education. Koekemoer, L. Bird, S. 2004. Marketing communications. New York: Juta and Company Limited. Kodish, S. Pettegrew, L., 2008.Enlightened communication is the key to building relationships. Journal of Relationship Marketing. Vol. 7, issue 2. New York: The Haworth Press. Loscher, A., 2006. Athletic footwear and running injuries. ( Online). Available at: http://andrewloscher.com/ArticlesBlog/tabid/197/articleType/ArticleView/articleId/9/ATHLETIC-FOOTWEAR-AND-RUNNING-INJURIES.aspx . Masterman, G. Wood, E., 2006. Innovative marketing communications: strategies for the  events industry. New York: Butterworth. O’Guinn, T., Allen, C. Semenik, R., 2008. Advertising and integrated brand promotion. New Jersey: Cengage Learning. Nike Sneaker. 2010. Sales report of footwear industry August 2010. Web. Available at: nsneakers.com/2010/09/08/sales-report-of-footwear-industry-august-2010/ . Pickton, D. Broderick, A., 2005. Integrated marketing communications. New York: FT Prentice Hall. Shah, N., 2009. Advertising and promotion. Ottawa: Tata McGraw-Hill. Varey, R., 2002. Marketing communication: principles and practices. New York: Rout ledge.

The Concept of Branding in Marketing Essay Example | Topics and Well Written Essays - 2500 words

The Concept of Branding in Marketing - Essay Example The activities they perform in the process of making themselves and their products known are referred to as branding (Hawkins & Coney 2004, 21). Overall, branding is defined as the processes and activities done by a business in the development of a unique image or name for their products and services. Branding is an important process that ensures company products and services stick in the minds of consumers to influence their purchase decisions and preference for company goods and services in place of those of their rivals (Belk 2010, 67). The process of branding in businesses focuses on the establishment of an imperative and differentiated physical and mental presence in the particular market in order to attract and sustain the loyalty of their customers (Hartmann & Apaolaza, 2007, 65).It is important to note that in as much as marketers in business organizations do their best in the production of brands with positive image for their institutions, they often do not decide on the ult imate meaning to the branding itself. In this case, it is imperative to note that the process of branding is not about getting your preferred and target audience to choose your products over those of your rivals; instead, it is about making them see what you can provide as a solution to their various needs. A good branding process in business and its products has to fulfill a number of key goals and objectives.  

The barriers of new energy development in Beijing Essay

The barriers of new energy development in Beijing - Essay Example The findings and discussion provide evidence that personal background and attitude are strongly influenced in the willingness to buy a new energy car. Government policy and marketing investigations indicate that relevant regulations are still in an unclear developmental situation, and the marketing of new energy vehicles is still a difficult endeavour. Therefore, the relevant non-sound rules and regulations, the continued use of fossil fuel, the nearly saturated automotive and second hand vehicles market, as well as some deep-rooted personal views are the main barriers for the development of new energy vehicles in Beijing. The consumer age groups purchasing new energy cars are mainly younger people. The results also show the difference in the development of new energy vehicles between Beijing and cities of other developed countries. The main conclusions and recommendations drawn from this study are that the new energy vehicle cannot replace the motor vehicle directly; they can be onl y gradually developed because time is required for the establishment of regulations, policies and charging stations, and for people’s attitudes to change. If motor Enterprises produce a car that achieves the requirements of a reliable level of technology, security and an attractive appearance, the popularity of the car will be increased. If new energy vehicles are able to reach this level, new energy vehicles will also be fast to become popular. Acknowledgements and Declaration This dissertation would not have been possible without the help and guidance of certain people. It is a pleasure to thank those who made this dissertation possible, such as my parents who gave me spiritual encouragement and the economic support I required, and my professor, Lynn CROWE, who supervised me and enabled me to develop an understanding of the subject. I owe my deepest gratitude to Education Adviser Viv THOM, who gave me advice about structure and corrected my language errors. I would also lik e to thank a friend, Minfeng YAN, who introduced two important people to me, one is Teng LI, the consultant of the Audi 4S store, and Feng ZHANG, a salesperson of the Toyota 4S store. I must make a special reference to Minfeng YAN, because without his help I could not have gotten such relevant information. I am thankful to respondents and friends in the support and cooperation of the surveys and interviews. Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of the project. It is declared that this Research Report is entirely the product of my own work. 1.1 Overview The questionnaire sample sizes were 65 and 78 for face-to-face and online survey respectively. To ensure the accuracy of the answers, each face-to-face survey was completed by different people and the online survey could only be filled in once for one IP. In order to understand the condition of the auto vehicles market in a short period, the interpretive intervie ws selected consultants and salespeople from different mainstream 4S stores, where one consultant came from an Audi 4S store, another one came from a Toyota 4S store, and the last one from BYD. 1.2 Personal background The age distribution in the face-to-face survey demonstrates that there is no age limitation. 60% of total respondents were aged from 19 to 30, while 32.3% of them were aged between 31 and 50 years old. In contrast, most of respondents of the online survey (92.3%)

Business Market Assignment Essay Example | Topics and Well Written Essays - 1000 words

Business Market Assignment - Essay Example So, in order to reduce all those type of discrepancies, at the time of launching the product (Toepener) in the market of Canada, it is better to undertake the process of test marketing. It is one of the most renowned procedures of marketing used at the introductory stages of a product in a new market. By doing so, the actual performance of that specific product in those regions of the market might be analyzed and evaluated. Due to which, the target customers and the distribution system that might prove effective for Toepener may be evaluated. Side by side, the type of advertisement and promotional strategies required to increase the level of awareness of the target customers might also be analyzed. Thus, this process might present an entire list of activities and the duration of time and the strategy required (fat launch or narrow launch or dynamic launch) to introduce the new product (Toepener) in a new market (Canada). Then, it might be easier for the marketing managers to devise t he launching plan of Toepener within the regions of Canada. And the plan might also present positive results for the product (Toepener) within the markets of Canada. ... The product (Toepener) might be positioned in the market of Canada as an extremely trendy and hygienic product at a competitive price. It is done to attract the health conscious individuals comprising of a premium life style. Along with this, the product is mainly useful for those segments (customers) desiring to maintain a high living standard, which is entirely free from germs and pollutants. Therefore, only a niche category of customers might get attracted towards this brand s compared to others (Ferrell & Hartline, 2010). Apart from this, if such a technique of automatic shut- down after completion of the work might be implemented within Toepener, then such a distinguished feature of Toepener might surely be preferred by the target customers. This feature might prove extremely beneficial for the brand to enhance its reputation and market share in the market of Canada among other existing rival players. Side by side, the competitive prices of the product of Toepener is also anothe r vital strategy that enhanced its total sale and equity in the market of Canada among other rivals. Therefore, it might be portrayed that the strategy of presenting value-added products (Toepener) at a quite lower price may be effective for the market of Canada. This might help in enhancing the profit margin and brand loyalty of the products to a certain extent as compared to other contenders in the market of Canada. Along with this, it might also prove effective in positioning the product among many other substitute products in the market of Canada. Thus, to present the product (Toepener) in the market of Canada, the slogan might be, ‘live a healthy and germ less life’. It might surely

A Marketing Strategy For Morrisons Marketing Essay

A Marketing Strategy For Morrisons Marketing Essay In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth largest food retailer with  403 stores. Our business is mainly food and grocery the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality; and we have more people preparing more food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morrisons strategy Keeping things simple: Our vision to be the Food Specialist for Everyone is now well advanced. Our constant focus on freshness, great value and outstanding service is appealing to more and more people. And were now closer to more customers, having opened 43 new stores last year. Morrisons share of UK grocery market For the financial year 2009/10 the grocery market was worth  £90.2bn, an increase of 4.7%. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 2010 11.9 12.1 12.3 12.6 Morrisons share of grocers UK 2010 (percentage %) A. Morrisons 12.6% B. Tesco, Asda, Sainsburys (combined) 63.5% C. Premium (combined) 5.8% D. Discounters and others (combined) Morrisons market share growth was greater than the total market growth year-on-year and as a result we grew market share. The top four supermarkets combined accounted for around 76% of the market. (Source: Kantar Worldpanel) Market share growth in 2009/10 (Percentage %) SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 Store estate development Acquisition of co-operative stores Opening of 34 new stores Food specialist Specialist in food Owen supply chain Own distribution channel Morrison form for food Owen packing factories Instore preparation of food Quickest turnaround time between order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.

Factory Labor and the Domestic Sphere in the Lowell Offering Essay

In 1822, a group of Boston merchants and traders began their campaign to transform a riverbank below the thirty-foot falls of the Merrimack River into "the greatest textile manufacturing establishment in the country." These capitalists dug and improved the Merrimack canal, constructed machine shops, and built housing for mill executives, foremen and operatives. The cotton mills of Lowell, Massachusetts, and other New England sites began to employ the first female industrial labor force in the United States. Almost twenty years later, factory workers wrote and edited the Lowell Offering, a literary magazine showcasing the virtues and talents of the female operatives in verse, essays and short fiction (Eisler, 13-22). This ESSAY discusses the female Lowell factory worker as portrayed in the Offering. Although the magazine never expressed an overtly feminist view of the factory girls' condition, nor invoked a working-class consciousness similar to later labor expressions in Lowell, there is evidence of a narrative strategy and ideology speaking both to the factory women and the middle-class readership outside of the mill town. The paper's short stories, epistolary narratives and commentaries seek to legitimize an operatives' role within the feminine ideal of domesticity. In conforming to the norms of feminine literature, the Offering reconstructs the operatives' character. It subordinates the evidence for independence or autonomy to relate stories of familial or sentimental ties binding the factory girl to the world outside of factory life. The magazine sought to provide an answer to this question: given her new liberties, what kept the "factory girl" from losing contact with her moral sentiments? To a great degree, the economi... ..., 1820-1865. Columbia Studies in American Culture Series (New York: Columbia University Press, 1942): 13-14. Cott, Nancy F. The Bonds of Womanhood: "Woman's Sphere" in New England, 1780-1835. New Haven, CT: Yale University Press, 1977. Dublin, Thomas. Women at Work: the Transformation of Work and Community in Lowell, Massachusetts, 1826-1860. New York: Columbia University Press, 1979. Dublin, Thomas. "Women, work and protest in the early Lowell Mills: `the oppressing hand of avarice would enslave us.'" Labor History 16(1975): 99-116. Eisler, Benita. The Lowell Offering: Writings by New England Mill Women (1840-1845). New York: Harper Torchbooks, 1977. Welter, Barbara. "The Cult of True Womanhood." The Many-Faceted Jacksonian Era: New Interpretations. Contributions in American History, number 67, Edward Pessen, ed. Westport, CT: Greenwood Press, 1977.

Hip Hop Is Corrupting Our Youth

Do Guns Provide Safety? At What Cost? I am one of many Americans who believe that guns protect families. People who own firearms are supposed to be responsible and liable. There is controversy about whether gun possession really heightens personal safety and to what degree does gun violence factor in increased medical expenses. If less gun-related issues can come to a cease, than I believe health care cost would decrease sufficiently. I believe that people should have the right to bear arms in their home. I want to protect myself and my family from possible danger.The gun should have a trigger lock on the weapon and a lock on the box, in which the gun is stored. However, the presence of this weapon has resulted in accidental injury, suicide, homicide, and domestic violence (p315). According to this article, the presence of a firearm in the home reportedly results in death or injury to household members or visitors over 12 times more often than to an intruder (p315). This report has s omewhat influenced my initial thoughts about guns to be more hazard to my own family than to an intruder. Do guns make others safe?I don’t feel that we are safe at all from police or security guards. Trayvon Martin’s case is a prime example of a gun being used at the wrong time. If a person is armed with a weapon, most likely they are willing to use it. Although, Trayvon was in some sort of conflict with the security, if the officer were unarmed, then the death of Trayvon wouldn’t be an issue. Also, there seems to be a growing trend among mass shootings in America. The most memorable shooting was the attack on Virginia Tech in 2007. 2 students killed 32 individuals and wounded 24, then committed suicide.Targeting mass crowds seems to be more popular and carried out by copy cats. Most recently, a man starting shooting people in a crowded movie theater, during the premiere of Batman, which killed several people and injury dozens because he knew he could get attent ion. It is tragedies like these which cause controversy, awareness and anger. Lastly, the overall economic cost due to gun violence in America, including health care is about $100 billion per year (p316). Taxpayers often bear a large percentage of these financial burdens; thus this matter is a hot political topic in the presidential campaign.I agree that the gun laws should be reviewed and revised. Guns are dangerous yet are protective. Guns should be used by authorities only to prevent accidental deaths or injuries. If we can get that under control, then healthcare cost should drop. In conclusion, guns are controversial to some people and many politicians. Americans are at a crossroad with gun laws because most of us want to protect our families. Household firearm ownership is associated with elevated rates of shooting oneself, accidently shootings and domestic violence. We need to limit the ways we can purchase guns and accessories.

The criteria for statehood as set out in Article Essays

The criteria for statehood as set out in Article Essays The criteria for statehood as set out in Article Essay The criteria for statehood as set out in Article Essay and would non be from the point of position of others ( provinces that did non recognize it ) . There could be no conclusive cogent evidence, or standards to use, that could state for certain that any province existed or non. Therefore, at least on a conceptual degree, the pattern of acknowledgment can non replace the nonsubjective definition attack of Article 1 of the Convention. Another job with acknowledgment is that it can go accustomed. This job has been described as the pattern of provinces to recognize other provinces for no other ground so that it is acceptable harmonizing to‘to current international mythologies of legitimate statehood.’[ 8 ] This refers to the fact that a province seldom looses acknowledgment once it has been secured. Imagine if the state of affairs in France changed and it began to neglect to run into one of the definitions in Article 1. It would be really hard to convert any sensible individual that merely because of this trifle, France no longer existed. As a affair rule hence, acknowledgment is incapable of supplying a complete option to Article 1. Another job with Article 1 is that there are ‘states’ that do non run into its demands. The being of these entities provides an unanswerable challenge to Article 1. Of the assorted illustrations that exist, the Holy See is most blazing, so to talk. The crowned head of the Vatican City is the caput of the Catholic Church, as attested by Secretary-General Dag Hammarskjold in 1957. [ 9 ] Ever since the Middle Ages, it is unquestionable that the Pope held a monolithic sum of political power. For much of the period, this power satisfied all of the demands of Article 1. This led to a natural acknowledgment of the Pope as a caput of State, and district as a State. [ 10 ] However, with the vicissitudes of history, the existent district controlled by the Pope has changed drastically. This has varied from an enjoyment of ‘universal rule’ to command of a dwindling figure of apostolic States, to holding no district at all during parts of the 19th and 20th centuries. Tod ay the Pope enjoys territory legal power over the country of the Vatican. [ 11 ] However, despite these maximum fluctuations in territorial sovereignty, from ‘universal’ in the Middle Ages, to nil at all in 1808 and between 1870 and 1929, there has been no fluctuation at all in the acknowledgment of the Holy See as a full topic of international jurisprudence representing a position equal to that of provinces. In fact, the twenty-four hours that Napoleon seized the entireness of the Pope’s district, he signed a covenant with the Pope ensuring that the Pope with enjoy sovereignty ‘in the same signifiers of his predecessors.’ [ 12 ] This was an international pact that demonstrated that the Pope’s place as a topic of international jurisprudence was wholly independent of any demand of district. [ 13 ] This place has non changed and the Holy See is still recognised as a signer of legion International Conventions including such recent illustrations as the Convention on the Rights of the Child 1989, [ 14 ] and the World Intellectual Property Organization. [ 15 ] There are other illustrations of ‘states’ that failed to run into the demands of Article 1. The Boers in South Africa for case, can be argued to hold uprooted their province in the 19th century and moved it to a new location, in what is remembered as the Great Trek. This event has been interpreted as‘the entire alteration of district by a people which, under the same authorities and jurisprudence, settles in a different district, leaves the individuality of the province [ or of the topic ] intact.†[ 16 ] Another illustration comes from the British willingness to recognize Czechoslovakia during the First World War. Although their topics were entirely within the constituted district of the Austrian Empire, the British Foreign Office found no trouble in happening that,‘since the beginning of the war, the Czecho-Slovak state has resisted the common enemy by every agency in its power†¦ In consideration of its attempts to accomplish independency Great Britain regards the Czecho-Slovaks as an allied nation.’[ 17 ] It was non long earlier Italy recognised Czechoslovak authorities, [ 18 ] to be joined by France, Serbia, Belgium, Greece and Italy, among others, before really exercising any authorization over any district or people. [ 19 ] These illustrations of provinces winging in the face of the Article 1 demands are clear illustrations of the definition non being recognised in pattern, albeit that they occurred, with the exclusion of the Vatican, prior to the drafting of the Treaty. However, there are besides illustrations of more recent events that have failed to purely and quickly use the footings of the Convention. This goes back to the issues highlighted above in the context of acknowledgment. Once acknowledgment has been secured, it is non easy lost. [ 20 ] The instance of Somalia in the early 1990s shows the reluctance of provinces to de-recognise other provinces, even when they cease to go on carry throughing the Article 1 definition. On 29 November 1992, the so Secretary-General of the United Nations sought to set up a human-centered intercession force for Somalia and declared that‘no authorities existed in Somalia that could bespeak and let such a usage of force.’[ 21 ] The Security Council recognised this fact and endorsed an intercession to be led by the United States. No struggle with Article 2 ( 7 ) of the UN Charter was considered. Article 2 ( 7 ) prohibits the UN from step ining‘in affairs which are basically within the domestic legal power of any state.’[ 22 ] This would take to an illation that no such province existed over the district of Somalia. Such a reading with agreement with paragraph ( hundred ) of Article 1, which lists a authorities as a demand of statehood. However, non one time did any province, or the UN claim that Somalia had ceased to be a province. Even Resolution 794 empowering the intercession preferred to warrant itself on the obscure phrases of‘unique character of the present situation’and‘its deteriorating, complex and extraordinary nature.’Not a susurration of de-recognition, despite a clear failure on the portion of Somalia to exhibit a authorities that could run into the demand of paragraph ( degree Celsius ) . Delahunty and Yoo identify five grounds why provinces may be loath to de-recognise bing provinces. [ 23 ] The first is that de-recognition threatens to sabotage the bing order. International order as it presently stands relies on the being of state provinces. There are many provinces, as presently recognised, that would be vulnerable to de-recognition on the same evidences as Somalia, for illustration, Afghanistan, Angola, Burudni. The Democratic Republic of the Congo, Liberia, Sierra Leone or Sudan. Another ground is that richer provinces are loath to take duty for step ining in the instance of de-recognised provinces. It is a batch cheaper and easier for powerful authoritiess to disregard the state of affairs in non-strategic countries than to step in. [ 24 ] The 3rd ground is that de-recognition without farther action could do the internal state of affairs in such provinces even worse. The 4th is that the trial that exists for statehood, viz. Article 1 of the Montevideo Convention, is non clear cut and decisive. Every state of affairs would be open a figure of readings and there are a assortment of strategic grounds why powerful states may differ on whether or non any state should be de-recognised. This, instead than work outing jobs in neglecting provinces, could breed struggle among the most powerful. The concluding ground is little more than legal convenience. If a province were to discontinue to be, merely to be replaced by a new province, what would be position of that st ate’s international duties, commercial agreements, belongings and diplomatic dealingss? It is merely more convenient to perpetuate a fictional province for the intents of legal continuity than make a new slate from abrasion. [ 25 ] To reason, Article 1 is non clear and universally respected. Numerous illustrations can be found of provinces neglecting to run into the standards and still basking acknowledgment as provinces. However, since the construct of acknowledgment is non seen, at least theoretically, as offering a sensible option, the definition theoretical account is still the best theoretical account available. While the definition is non in pattern used to de-recognise bing provinces that fail to run into its demands, this is non to state that acknowledgment can be achieved without run intoing its demands, and it does look as if the definition in Article 1 does move as a restraint on acknowledgment of provinces. Regardless of these troubles nevertheless, it must be acknowledged that Article 1 does include most of the elements that are necessary to depict a province. Whether or non these make a province nevertheless, is far more questionable. Bibliography International Treaties and Agreements Convention on the Rights and Duties of States, Dec. 26, 1933, art. 1, 165 LNTS 19, reprinted in 28 AM. J. Int’l L. 75 ( Supp. 1934 ) Restatement ( Third ) of Foreign Relations ( 1987 ) Concordat of Fontainebleau of January 25, 1813, 5 Martens Recueil des Traites 552 ( Supp. I ) Convention of the Rights of the Child ( 1989 ) , 28 ILM 1448 Convention set uping the World Intellectual Property Organization, 828 UNTS 3 Diplomatic Note of Aug. 9, 1918, in 1 Great Britain and the Law of Nations 236 ( Herbert Smith ed. , 1932 ) UN Charter, June 26, 1945, 50 Stat. 1031, TS No. 993, 3 Bevans 1153 Case Law In re Marcinkus et Al.1988 Rivista di diritto internazionale 216, determination of the Italian Court of Cassation, 5Thursdaysubdivision ( penal ) , July 17, 1987 Ad Hoc Arbitration Commission established by the European Community in 1992 which concluded that the Socialist Federation of the Republic of Yugoslavia‘no longer met the standards [ of statehood ] .No 1, 31 ILM 1494, 1494, ( 1992 Journal Articles and Books Thomas D Grant,Specifying Statehood: The Montevideo Convention and its Discontentments,37 Colum. J. Transnat’l L. 403, 405-22, 435-47 ( 1999 ) Malcolm N Shaw,International Law,217 ( 5Thursdayed. ) 2003 Stefan Talmon,Recognition of Governments in International Law,p. 269, ( Ian Brownlie erectile dysfunction. 1998 ) Christopher S Clapham,Africa and the International System: The Politicss of State Survival,14 ( 1996 ) Edward Gratsh,The Holy See and the United Nations 1945-1995,10 ( 1997 ) Guido Acquaviva,Subjects of International Law: A Power-Based Analysis,38 VNJTL 345 Josef Kunz,The Status of the Holy See in International Law,46 Am. J. Int’l L. 308, 1952 Joseph L Kunz,Identity of States in International Law,49 Am. J. Int’l Law. 68, ( 1955 ) Josef Kalvoda,The Genesis of Czechoslovakia,180-206 ( 1996 ) Robert J Delahunty and John Yoo,Statehood and the Third Geneva Convention,46 Va. J. Int’l L. 131