Corporate Culture ( Vision Mission, Values - 869 Words

Corporate Culture (Vision, Mission, Values) CoxHealth’s Mission is to improve the health of the communities we serve through quality health care, education research. CoxHealth’s Vision is to be the best for those who need them. CoxHealth’s Values are Safety, Compassion, Respect Integrity. The vision of CoxHealth to be the best for their patients is disseminated through the organization effectively as the careforce at CoxHealth is comprised of employees, physicians, and volunteers who are united by the common goal of providing their patients (and their families) the best experience possible. The employees are inspired by this vision and they believe in this vision/mission statement to care for their patients. The CEO of the organization, Mr. Steve Edwards also stressed on this vision/ mission statement and values while delivering his speech for the new employee orientation. The vision/ mission statement guides day-to-day operations of the organization and the employees are constantly made aware of the fact that they have to be â€Å"always† available for their patients. Employees are shown the â€Å"Culture of Always† video at Employee forums in which they are shown how to be always available for their patients. The leadership of the organization also str esses on the importance of quality health care for the patients by keeping the employees informed about the latest quality standards. Also education is stressed throughout the organization by offering education about the latestShow MoreRelatedThe Myths : Learning Navigate The Rough Seas Of Ethics1039 Words   |  5 Pagesacross cultures. There is a blurring of the difference between the necessity of having the correct etiquette in a foreign culture as opposed to pursuing the correct ethics. Cultural relativism and individual subjectivism give rise to the notion that cultural tolerance is of greater import than doing the right thing. The final myth enumerated is that businesses exist merely to extract profit for their shareholders. Kusyk has recommended that corporates employ instruments such as mission and value statementsRead MoreSouthwest Airlines Organizational Culture770 Words   |  4 Pages Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture â€Å"goofiness†, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Southwest believes that a happy employee will create a happy customer, and will create loyal customers. Mr. Kelleher effectively implemented its style, culture and emphasis on quality in the daily actives at Southwest (SmithRead MoreA Reflective Plan For Fishing Technologies Pty Ltd1643 Words   |  7 Pagesidea to include details of the location, industry, and marketing segments for the product initiative. Following this includes the business vision and mission statements, both with objectives aligned towards the businesses future outlook. It then entails a list of business goals developed for the company’s achievement, and directly reflect with the vision and mission of the company. After a ddressing these initial processes, is a detailed analysis for the leadership style that is suitable to adopt, explainingRead MoreA Reflective Plan For Fishing Technologies Pty Ltd1699 Words   |  7 Pagesdetails of the location, industry, and marketing segments for the product initiative. 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Beatrice and Benedick as a Couple in William Shakespeares...

Beatrice and Benedick as a Couple in William Shakespeares Much Ado About Nothing Much Ado About Nothing is a Shakespeare play set in Mecina. It is a comedy, about Don Pedro and his friends. The play focuses on the relationships of the characters, especially that of Beatrice/Benedick and Claudio/Hero. The two romances follow two different ideas, one an average romance in Shakespeares day, the other a not so average romance. Beatrice and Benedicks history together is made clear from the start, when Beatrice tells the messenger bringing news of Benedicks return, that he is no less than a stuffed man, implying that he is very full of himself. This shows right from the start that any romance†¦show more content†¦This all happens in the first scene, so their relationship is established from the beginning. Hero and Claudios relationship gets established near the beginning as well. However, this one is much more simple. Claudio comments on how the world cannot buy a jewel as great as Hero, and after Don Pedro woos her for him they are set to get married, without any serious problems. The two main relationships the play focuses on are now set, and the two audiences have different views on them. For an audience today to see Hero and Claudio decide to get married so simply would be boring. However, a Shakespearian audience would see this relationship as ordinary, and not be bothered that it was so simple. Although Beatrice and Benedick are not yet shown as in love, a Shakespearian audience would not have thought it usual for a woman like Beatrice to be speaking as she was about Benedick. However, today it is perfectly normal for Beatrice to be talking like she is, so at the moment, the two relationships are more satisfying to the different audiences. Beatrice and Benedicks relationship has another problem. They both like to use their wit and intelligence to try and outsmart people, and mainly themselves. Because of this they are constantly going to be trying to outsmart the other, and thisShow MoreRelatedWilliam Shakespeares Much Ado About Nothing Essay1441 Words   |  6 PagesWilliam Shakespeares Much Ado About Nothing Much Ado About Nothing was written in the years 1598-9 and was know for its genre, which is a classic comedy. The comedy of ‘Much Ado About Nothing’ derives from the characters themselves and the manners of the society in which they live. Language is a significant part of the play and the plot ‘Much Ado About Nothing’ has a large use of prose. Benedick and Beatrice are the main examples of male and female rivalry. Read MoreWilliam Shakespeare s Much Ado About Nothing1317 Words   |  6 PagesMuch to Do About Noting Deceit is the act of concealing or misrepresenting the truth. Deceit plays an important role in the plot of Shakespeare’s play Much Ado about Nothing. 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This is becauseRead MoreDeciet and Trickery in Shakespeare ´s Much Ado About Nothing Essay730 Words   |  3 Pages Deceit and trickery play a huge part in the play Much Ado About Nothing by William Shakespeare. Deception is a key theme in the play, it also moves the plot along. Trickery and deception is used in the love stories of couples Hero and Claudio, and Benedick and Beatrice, with opposite results. This play demonstrates two different kinds of deceit: the kind whose only purpose is to cause trouble, and the kind that is used to form a good outcome. In the relationship of Hero and Claudio, deceptionRead More Much Ado About Nothing Essay: An Exploration of Conformity925 Words   |  4 PagesMuch Ado About Nothing as an Exploration of Conformity       In Shakespeares Much Ado About Nothing, Beatrice and Benedict rant about marriage for most of the beginning of the play, while Claudio raves about how wonderful it will be being married to Hero.   Yet in the end, Claudio exchanges his marriage to Hero for an opportunity to bash her in public, while Beatrice and Benedick marry despite that they were mortal enemies for most of the first three acts.   How did the situation swing aroundRead MoreThe Portrayal of Benedick and Beatrice in William Shakespeares Much Ado About Nothing702 Words   |  3 PagesThe Portrayal of Benedick and Beatrice in William Shakespeares Much Ado About Nothing At the beginning of William Shakespeares play Much Ado About Nothing he portrays Beatrice and Benedick as two argumentative young people. However he also portrays them as being attracted to each other, this becomes clear because the first thing Beatrice says in the play is I pray you, is Signor Mountanto returnd from the wars or no? She is talking about Benedick asking the messengerRead MoreCharacter Analysis Of Much Ado About Nothing, By William Shakespeare1247 Words   |  5 PagesAround the world, Shakespeares works are read and analysed. His plays are sorted into four categories: Comedies, Histories, Tragedies and Romances. â€Å"Much Ado About Nothing†, by William Shakespeare, demonstrates the characteristics recurrent in elizabethan tragedies, despite being considered a comedy. These significant elements include: a villain, death, and a tragic love story. To begin, a Shakespearean villain is stereotyped as: an outsider, someone who feels the need for revenge, and someoneRead MoreWilliam Shakespeare s Much Ado About Nothing1285 Words   |  6 PagesMuch Ado About Nothing, is a comedic play by William Shakespeare thought to have been written in 1598 and 1599, as Shakespeare was approaching the middle of his career. (Wikipedia) This timeless play is generally considered one of Shakespeare’s best comedies, because it combines a cheerful mood with an intricate series of deceptions and miscommunications. It’s known for its hilarity, honor, shame and court politics. Shakespeare depicts different kinds of loving relationships- romantic love, familyRead More Problematic Marriage in Much Ado About Nothing Essay910 Words   |  4 PagesQuestioning Marriage in Much Ado About Nothing       Much Ado About Nothing raises many important issues concerning the institution of marriage. Perhaps Shakespeares purpose in writing this play was to question the existing approach to relationships and marriage. Shakespeare reveals the faults of the process through the characters of Hero and Claudio and also Heros father, Leonato. Shakespeare also may be suggesting an alternative approach to marriage and relationships through the charactersRead More William Shakespeares Much Ado About Nothing Essay1155 Words   |  5 PagesWilliam Shakespeares Much Ado About Nothing   Ã‚  Ã‚  Ã‚  Ã‚  In the play Much Ado About Nothing, William Shakespeare describes how a person can do a lot of things out of nothing. There are four main characters in this play that find a lot to do about stupid things and it can make things very difficult. The main characters are: Benedick, Claudio, Beatrice, and Hero. Shakespeare explains the roles of these four different characters and how relationships work. Its amazing what he knew 400 years ago about

Long Days Journey Significance of Fog Essay Example For Students

Long Days Journey Significance of Fog Essay Long Days Journey: The Significance of Fog (8)A Long Days Journey Into Night, by Eugene ONeill, is a deeply autobiographical play. His life was rampant with confusion and addictions in his family. Each character in this play has a profound resemblance, and draws parallels and connections with a member of his own family. The long journey that the title of the play refers to is a journey into his past. Fog is a recurring metaphor in the play; it is a physical presence even before it becomes a crucial symbol of the familys impenetrable confusion. It is referred to in the text as well as stage directions in this play. It sets the mood for the play in all its somber hues. He uses the fog outside the house as an atmospheric element that has an ominous presence throughout this play. His parents and the surroundings that he grew up in were tainted by broken dreams, lies, disease, past issues, alcoholism and drug addiction. There was this web of darkness and fogginess that encased his life an d past that is portrayed in this play as well as others by ONeill. The symbolic implications of fog in the play are descriptive of the struggle in the minds of this deeply conflicted family. The significance of fog in ONeills writing can be examined in two forms. The first is what type of emblematic quality does the fog provide in this play, and the second is what are other plays in which ONeill has used fog in a similar way. This play takes place through an entire day where the climate mirrors the mood of the family. The play begins at 8:30 in the morning with a trace of fog in the air, and concludes sometime after midnight, with the house foghorn. (Brustein 1020). The intensity of the fog continuously increases throughout the day, directly correlating to the murkiness in the household. The familys mood significantly intensifies with the intensity of the fog. There are copious connections between the life of the fog and that of the Tyrone family. All throughout the play there is a conflict between past vs. present, truth vs. lies, and addiction vs. sobriety. This family lives amidst a haze of denial and as the fog gets thicker, they continue to get further lost. The fog has a polarity that directly relates to Mary, the mood changing from sunny cheer over Marys apparent recovery to gloomy despair over her new descent into hell (Brustein 1020). The fog is first mentioned when Tyrone says, Its too fine a morning to waste indoors arguing. Take a look outside the window, Mary. Theres no fog in the harbor. Im sure the spell of it weve had is over (ONeill 736). The introductory image establishes the fog as both the intermediary and a symbol of Marys addiction. The fog is easily identifiable as Marys morphine high, representative of her cloudy mental state. Mary sinks back into her addiction as the night falls and slowly regresses further away from reality and her family. The fog signifies the state of mind that she is in. Fog has a dense and opaque quality that creates low visibility and blocks out the sun. The fog described in the stage directions is as a white curtain drawn down outside the windows (ONeill 773). Mary tells Cathleen how she loves the fog, which can be interpreted as her love for the morphine that removes her from any type of coherence. Mary was on a path to recovery and now has slowly lapsed into her state of addiction once again. She likes this state because It hides you from the world and the world from you. No one can find or touch you any more (ONeill 773). For Mary, this fog is representative as an alternative or refuge from reality. Her relapse into addition causes clouds her judgment and impairs her sight. She can hide herself in the fog so that her family can be oblivious to her addiction. Mary, however, is not alone among the fog people the three men also have their reasons for withdrawing into night (Brustein 1021). Each of these men is haunted by his individual past and this phrase fog people alludes to their state of intoxication. There is a hazy fog in their disposition constantly. The fog clouds and impairs their judgment throughout the play; blocking communic ation and slowly distancing a once close family. Tyrone, when he was younger, showed promise as a brilliant actor. He wasted his talent by committing to a lead role in a commercial play, never optimizing his full potential. He got stuck in a stereotypical role, making him famous but eventually a nothing. He turned to alcohol and drank heavily. His dreams were lost and he often regretted his life decisions when in a drunken stupor. It was as if the fog had thickened and he lost his dreams in them. Jamie, a Might-Have-Been (Brustein 1021), had great potential, but wasted it all and now frequents whores. He is a hopeless alcoholic, and even though he possesses great talent, will never tap into it. And loves lastly, Edmund, who shares a close relationship with the fog. To Edmund it works both as a loss of memory and as a memory of loss. He is slowly being taken over by consumption, and as the fog thickens, his health deteriorates. Like Mary, he finds refuge in the fog in the middle of t he night. Edmund says The fog was where I wanted to beThats what I wanted to be alone with myself in another world where truth is untrue and life can hide from itself (ONeill 796). .uc2ebc0d8b411faf3f1331cb40ce01eef , .uc2ebc0d8b411faf3f1331cb40ce01eef .postImageUrl , .uc2ebc0d8b411faf3f1331cb40ce01eef .centered-text-area { min-height: 80px; position: relative; } .uc2ebc0d8b411faf3f1331cb40ce01eef , .uc2ebc0d8b411faf3f1331cb40ce01eef:hover , .uc2ebc0d8b411faf3f1331cb40ce01eef:visited , .uc2ebc0d8b411faf3f1331cb40ce01eef:active { border:0!important; } .uc2ebc0d8b411faf3f1331cb40ce01eef .clearfix:after { content: ""; display: table; clear: both; } .uc2ebc0d8b411faf3f1331cb40ce01eef { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc2ebc0d8b411faf3f1331cb40ce01eef:active , .uc2ebc0d8b411faf3f1331cb40ce01eef:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc2ebc0d8b411faf3f1331cb40ce01eef .centered-text-area { width: 100%; position: relative ; } .uc2ebc0d8b411faf3f1331cb40ce01eef .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc2ebc0d8b411faf3f1331cb40ce01eef .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc2ebc0d8b411faf3f1331cb40ce01eef .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc2ebc0d8b411faf3f1331cb40ce01eef:hover .ctaButton { background-color: #34495E!important; } .uc2ebc0d8b411faf3f1331cb40ce01eef .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc2ebc0d8b411faf3f1331cb40ce01eef .uc2ebc0d8b411faf3f1331cb40ce01eef-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc2ebc0d8b411faf3f1331cb40ce01eef:after { content: ""; display: block; clear: both; } READ: Priest And Chaplain Essay This play told the tragic story of his life and his dysfunctional family. The family was lost and while so much importance is placed on Marys addiction the men fail to see their own dependencies. The fog is so thick that this family has lost its way in a fog of morphine, liquor and lies. The imagery of fog in the play really depicts the level that the characters are at in the play and their relationship with truth. Their individual level of intoxication connects each member in the family and the fog allows them to escape in their own private way. The fog is dense which prevents them from being able to see their past. It hinders their visibility an d aids in their denial. People easily lose their way in fog, just as they do in life. The foghorn in this play, acts as the only reminder of real life. This family has lost its way in life as if they have gotten lost in the fog. The foghorn is something that thrusts Mary back to reality. It keeps her up all night like her conscience, eating away at her soul. ONeills extensive stage directions reveal Marys emotional reaction to the statements made by those around her. She is self-conscious at the signs that her husband and sons are watching her for recurrent signs of her addiction. She states dreamily to Cathleen in the play that she loves the fog but hates the foghorn. The fog acted like a buffer that insulated Mary from the pain around her and from her past. The foghorn was a harsh, obnoxious reminder of her reality. Its the foghorn I hate. It wont let you alone. It keeps reminding you, and warning you, and calling you back (ONeill 773). The foghorn, parallel to being Marys reminde r, is also a warning to Marys family against her addiction. Her family is in denial and wants to act as if she is normal. It is Edmund who says something about her addiction Its pretty hard to take at time, having a dope fiend for a mother! (ONeill 788). Just then the foghorn and ships bells are heard. Edmund expresses the idea that the fog is an escape from reality when he says, The fog is where I wanted to be. (ONeill 795). He is expressing his confusion and is lost when he talks about how the fog hides the house. He substitutes himself for the house drawing a parallel between the two. Edmund feels remote and disconnected from his environment and his family cannot read what he is experiencing. Edmund seems like he has almost given up and he yearns to belong even if its in another world (795). He uses the fog and sea as metaphors of how close he feels to his solitude. As if I was a ghost belonging to the fog, and the fog was the ghost of the sea. It felt to damned peaceful to be nothing more than the ghost within the ghost (ONeill 796). Edmund experiences this oneness with nature. He is mentally in a state of fogginess and only sometimes has moments of clarity. Edmunds sense of self is lost. So much energy in invested in this morbid and depressing web of denial and addiction that he loses a part of his soul forever. The fog is used in so many various ways as imagery and with significance as though filling the spaces between clarities. The fog is created out of pain in order to dilute clarity. The individuals in this play needed to escape themselves but didnt succeed. ONeill expresses the same fear of truth and uses the imagery of fog in The Iceman Cometh. The Iceman Cometh is written in the same time period as Long Days Journey Into Night, and is a parallel in the struggle of the past vs. present. The use of the fog imagery is not as direct in this play, but there are subtle mentions of fog in the play, such as the gray subdued light of early morning in a narrow street (ONeill 660). This grayness is almost identical to the morning that the Tyrone family experiences after being awakened by the foghorns. Both stories spell the gloom and dreariness of these characters and their lives. The imagery of fog wasnt as prominent in the rest of his plays. .uf288ba1a6ca39ea85f95b183dc1468cd , .uf288ba1a6ca39ea85f95b183dc1468cd .postImageUrl , .uf288ba1a6ca39ea85f95b183dc1468cd .centered-text-area { min-height: 80px; position: relative; } .uf288ba1a6ca39ea85f95b183dc1468cd , .uf288ba1a6ca39ea85f95b183dc1468cd:hover , .uf288ba1a6ca39ea85f95b183dc1468cd:visited , .uf288ba1a6ca39ea85f95b183dc1468cd:active { border:0!important; } .uf288ba1a6ca39ea85f95b183dc1468cd .clearfix:after { content: ""; display: table; clear: both; } .uf288ba1a6ca39ea85f95b183dc1468cd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf288ba1a6ca39ea85f95b183dc1468cd:active , .uf288ba1a6ca39ea85f95b183dc1468cd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf288ba1a6ca39ea85f95b183dc1468cd .centered-text-area { width: 100%; position: relative ; } .uf288ba1a6ca39ea85f95b183dc1468cd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf288ba1a6ca39ea85f95b183dc1468cd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf288ba1a6ca39ea85f95b183dc1468cd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf288ba1a6ca39ea85f95b183dc1468cd:hover .ctaButton { background-color: #34495E!important; } .uf288ba1a6ca39ea85f95b183dc1468cd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf288ba1a6ca39ea85f95b183dc1468cd .uf288ba1a6ca39ea85f95b183dc1468cd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf288ba1a6ca39ea85f95b183dc1468cd:after { content: ""; display: block; clear: both; } READ: Israel Exile Period EssayONeill had a great amount of turmoil in his life and the Long Days Journey Into Night story reflected perfectly the fogginess and daze he lived through. His dark life experiences have given him a rich, emotionally charged place, from which to write. The fog serves as a tool to paint the dreary picture and symbolize this darkness through his plays.

Corporate Social Responsibility in Business Practices

Question: Discuss about the Corporate Social Responsibility in Business Practices. Answer: Introduction: Corporate social responsibility is becoming one of the standard business practices carried in modern business organization. It builds an overall business reputation that plays an important role in achieving a sustainable growth. CSR strategy is one of the crucial components of a companys competitive strategy which is led by the firm itself. Various policies and procedure are used to integrate social, environmental and ethical and human rights which form the core strategy of any business organization (Navi, 2012). The overall aim of a company is to achieve a positive impact on the society while maximizing the value for the owners. It is defined by the European Commission as the responsibility of an organization for its impact on the society. Corporate social responsibility is not defined by the money spend on the charity by the organization but the overall involvement of the organization in improving the quality of life. Corporate responsibility has developed significantly in the inte rnational business organization (Cadbury, 2006). Research has shown that CSR has become a mainstream activity in most of the organizations. The private organization has a mounting impact over the workforce, clientele, society, stakeholders and the environment. It has become evident that the organizations have to make certain amount of contribution towards the society. This will not only help in developing a positive image of the company but has a long term effect on the future revenue generation (VASAN, 2005). The organizations can make contribution towards their wealth and towards the overall wealth of the community through CSR activities. Ethics of multi-national companies involve moral values. Some of the activities carried out by the organizations are not ethically strong. Most of the organizations focus on making profit. Business ethics is a bigger issue due to involvement of large number of people (Luo and Bhattacharya, 2006). Ethics at workplace has become one of the important concepts in an organization to increase the overall productivity. Unethical actions done by the employees are harmful for the growth of the organization (McWilliams, Siegel and Wright, 2006). Modern organizations are becoming more aware about the social responsibility and ethics at workplace. Business forms an essential part of the society within which they are operating. Mangers are aware that long term prosperity depends upon the sustained relationship with the broad range of people. Intelligent organization understands that an organization cannot perform well if it does not work under the cooperation with the society. Majority of organizations has imbibed a structured corporate governance system to monitor the organization. Consumers have multiple expectations from the organization which is creating responsibility in order to create accountable business conduct (Kotler and Lee, 2008). The organization has a responsibility towards the shareholders. They are answerable to the shareholders for past actions. Corporate responsibility has attained a great place in the mission of the company. Shareholder expects an improved performance for which CSR practices are given special preference. Corporate social responsibility has enhanced the vision of the organization in terms of attainment of goals. The complex goals can easily be attained if company adheres to the governance structure. It is essential to take into record the social responsibility into the daily course while carrying out routine activities. Proponents stated that long term profits increase considerably if a company follows CSR functions whereas critics argue that CSR activities causes unnecessary burden on the organization (Becker-Olsen, Cudmore and Hill, 2006). Critics questioned the lofty expenditure made in the name of the company is sometimes used in a wrongful manner to meet the heavy unrealistic goals. It is used by the organization these days to cover up the expenditure. Sociologist finds CSR as a form of capitalist legitimacy and points out that it is a form of social movement followed by the organization to transform the corporate powers into a business model. It is seen as a risk management device by the researchers which is been used to cover up the flaws (Carroll and Shabana, 2010). Innovation is a huge benefit for the organization in terms of corporate social responsibility. Marketing sustainability has become a strategy to imply in general course of action. Sustainability is one of the important parts which add value to organization in achieving a consistent growth. Organizations are switching on utilizing innovative model of work that will help in attainment of goals and objectives (Vogel, 2007). The organizations have started imbibing innovating culture into their routine functions. It has helped them to attain long term objectives. Majority of organizations are using eco friendly product instead of harmful chemicals. This has helped building strong reputation. Organization like Unilever has recently launched a hair conditioner using less of water. Innovation s is important for an organization to achieve goals through sustainable development (Sen, Bhattacharya and Korschun, 2006). This not only provide with an opportunity to improve public image but to creat e awareness among public. Companies are becoming consumer centric and seeking for opportunities that are in their favor. It is been seen that consumers are becoming more aware about the product ingredients and invest on those products that are following sustainable model. This provides an opportunity to the research and development department to develop ways to set an example before public (Mohr and Webb, 2005). Companies are looking for ways to reduce the cost in order to spend on the other activities. Cost saving is necessary for an organization to develop a sustainable environment. Investment in cist saving program is important in a way to promote motive of CSR practices. Incorporating cost saving model has helped in establishing an evident example before public. Monitoring cost saving techniques will help in accomplishing the desired goals (Blowfield, 2005). This has helped in exhibiting a positive image in front of public. A company which is exhibiting a cost saving plan in their activities has helped in managing the long term goals whereas CSR practice is not only applicable for the limited time period. Cost saving helps the organization to put forward an example for the society. The primary focus of CSR activities is to set an example in front of the society. Major companies across the globe are focusing on reducing the cost in order to create awareness in the eyes of people. CSR prac tice has become one of the important parameter to add value to the organization (Carroll, 2015). CSR practices helps in creating Brand differentiation. People are following those companies who have imbibed CSR in their routine. It is necessary to create a product differentiation in order to attain distinguished targets. It is seen that those companies which are following CSR model are distinguished from the other companies. On a long run it has become important for every multinational organization to create a distinguished model. Starbucks has created an exemplary model of corporate governance through its CSR model (Habisch, Jonker, Wegner and Schmidpeter, 2005). This has not only created brand awareness among customers but this also helps in attainment of desired goals on a long run. This not only include taking into account of environment friendly activities but also includes various social activities. Globalization has led to integration of worlds economy. Every organization is looking forward to compete against each other. Corporate responsibility is gaining importance in to days global business scenario. Foreign brands are setting differential goal through their corporate governance model. Brands are investing on improving their public image through incorporating the CSR model mentioned in their mission. This has become relevant in recent years where large companies have allocated a seriate budget to pursue CSR activities (Werther and Chandler, 2010). Timely review Of CSR model is conducted by the companies in order to create a dignified image. Multinational companies are consistently focusing on implementing the plan into their functions which has helped the companies to achieve long term targets. CSR activities are based on the Long-term thinking and create awareness among stakeholders. This has helped the company to achieve a sustainable growth for a longer time period. CSR has helped the organization to overcome the difficult situation to establish a brand name. Long term focus on the CSR functions is necessary to establish a trust with the customers. An organization can only survive if they have a better CSR culture in their value. Setting of long term goals is necessary for the company in achieving desired goals. Business ethics and values have become important to work in an efficient manner. This will enhance the overall productivity of the organization. Excessive utilization of resources has created a burden on the environment, in order to manage the damages it has become evident to implant CSR activities. This has a long term impact on the image of the brand. Certain companies are using CSR as a tool to improve their image in the eyes of society. People are becoming more aware about the companys strategies and buying products of that company which are following an efficient CSR plan. Customer engagement is necessary for achieving desired results. Engaging customers will enhance the overall opportunities for the organization. Even customers want to participate in the organizations who are constantly working for the society. Different companies are engaging customers in the activities by carrying out different functions for the benefit of the organization and the society. Employee engagement is necessary for attaining long term growth. Sustainable results can only be achieved if the employees of the organization are happy. Employees are the asset of the organization and it is essential to involve them in decision making process. It has become necessary to involve every individual employee by considering efforts which are essential to achieve a desired growth. Employees satisfaction should be considered well before making policies. This is necessary for a business organization to consider the efforts of every individual before framing the policies... this is necessary for the long term survival of the company in order to manage the activities in a systematic manner. Corporate responsibility is necessary to be taken care in order to manage various activities that affect a consistent growth. Beyond CSR if a company invests in building their reputation it will benefit them for a longer time period. It is evident that those companies which are making consi stent investment in the CSR. This will help in attaining better performance than the overall market. Effective planning of CSR will help in better recovery of stock price. This will help in achieving revenues for achieving success on long run. CSR helps in attaining differential goals which will cause success in acquiring desired growth. It is observed that involving employees in the Social responsibility function has helped in attainment of sustainable growth. The above mentioned companies are declared as The Top 10 brands in the 2016 Global Retrace 100 report. It is evident that the success of these eminent organizations is cased due to their contribution towards the society. Understanding the basic needs of the society will help the organization to attain desired goals. Most of the companies have incorporated the model in order to achieve a sustainable growth (Zerk, 2006). Corporate social responsibility has a long way to go create a positive word of mouth for the organization in whole. It is a proven fact that doing something for the society will help in achieving desired growth and will ensure long term growth. It plays a crucial role in making the image of the brand popular not only in front of competitors but also in media. Moreover CSR creates a positive image among the customers which serve the long term motive of the organization. People develop a positive feeling for the brand which takes social responsibility through investing on charity programmes. CSR activities dont require much investment but helps in gaining publicity. Majority of organizations are investing for the cause that requires special global attention in order to grab support from people. CSR will help in gaining brand recognition and it will help in creating brand recognition. People will trust the brand and soon it will help in creating a positive brand image. 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